Go High Level funnel and automation expert

About the Project
I run an IELTS test preparation brand (IELTS Ebook Empire) selling digital ebooks, mock test bundles, and paid 1:1 coaching sessions to IELTS candidates targeting Band 7+. I need an experienced GoHighLevel specialist to build a complete, multi-branch quiz funnel system natively inside GHL — including all funnel pages, surveys, two-step order forms, workflow automations, email sequence triggers, calendar booking, and Stripe payment integration.
A comprehensive build specification document has already been written. It contains the full funnel architecture, every page’s copy, design direction, element-by-element layout specs, tag architecture, workflow logic, and GHL AI Build prompts. Your job is to execute this spec inside GoHighLevel, not to write copy or design from scratch. The thinking is done — I need a builder who can turn a detailed blueprint into a live, fully functioning funnel system.

What You Will Build Inside GoHighLevel
The system is a quiz-to-sale funnel that captures IELTS candidates via a single quiz entry point, routes them to one of four skill-specific branches (Writing, Reading, Speaking, Listening), and guides each lead through a price ladder: free lead magnet, $9 tripwire ebook, $37–$47 mock test upsell bundle, and paid 1:1 coaching session. Everything lives natively inside GHL.
Asset Inventory — What Gets Built
GHL Asset
Qty
Description
1 Quiz Landing Page
1 Standalone GHL funnel page with full-screen navy hero section, social proof strip, and CTA. Hosts the embedded GHL Survey.
1 GHL Survey
4 2-slide survey: Slide 1 is a single-choice routing question (4 answer options). Slide 2 captures first name and email. Conditional logic redirects each answer to its branch funnel.
4 Branch Lead Magnet Funnels. One per IELTS skill. Each has 4–5 steps: confirmation + diagnosis, problem naming, tripwire offer introduction, offer card with GHL two-step order form, and delivery reminder page.
4. Branch Upsell Funnels One per skill. Each has 3 steps: celebration bridge, upsell offer card with GHL two-step order form, and purchase confirmation.
4. Branch Coaching Funnels. One per skill. Each has 4 steps: authority hero, session details, branch-specific focus copy, and calendar booking with price display.
8 GHL Two-Step Order Forms. One on each tripwire offer page ($9) and one on each upsell page ($37–$47). Connected to Stripe.
1. GHL Calendar Coaching session calendar with 45-minute slots, auto-timezone detection, embedded on all 4 coaching funnel Step 4 pages.
5–8 GHL Workflows. Survey submit workflow (4-branch If/Else), tripwire purchase workflow, upsell purchase workflow, coaching booking workflow, and cold lead re-engagement workflow.
17 GHL Tags. Pre-defined tag set for lead segmentation, buyer tracking, and automation triggers across all branches.
6 GHL Custom Fields. Contact fields for branch tracking, UTM parameters, funnel source, and product purchase history.
GHL Pipeline
2 IELTS Leads pipeline (4 stages) and Coaching pipeline (3 stages).
8 Stripe Products 4x $9 tripwire products + 4x $37–$47 upsell products created in Stripe and linked to GHL order forms.
1 Meta Pixel Integration
Base pixel code installed across all funnels with event-specific triggers (Lead, ViewContent, InitiateCheckout, Purchase, Schedule).

Total Funnel Pages
Quiz landing page: 1 page
Lead magnet funnels: 4 branches × 5 steps = 20 pages
Upsell funnels: 4 branches × 3 steps = 12 pages
Coaching funnels: 4 branches × 4 steps = 16 pages

Detailed Scope of Work
Below is a step-by-step breakdown of everything included in this engagement. Each task references a specific section of the build spec document you will receive.
Phase 1: GHL Account Setup & Foundation
Before building any pages, you will configure the backend infrastructure that powers the entire system.
Create 17 GHL tags across four categories: lead tags (4), tripwire buyer tags (4), core upsell buyer tags (4), coaching booked tags (4), and one cold-lead re-engagement tag. Exact tag names are defined in the spec.
Create 6 custom contact fields for branch tracking (ielts_branch), funnel source attribution (funnel_source), UTM passthrough (utm_source, utm_campaign), and product purchase tracking (tripwire_product, core_product).
Create 2 GHL pipelines: IELTS Leads (stages: New Lead ? Tripwire Buyer ? Core Buyer ? Coaching Booked) and Coaching (stages: Booked ? Pre-Session ? Completed).
Connect Stripe to the GHL account. Create 8 products in Stripe (4 tripwire products at $9 each, 4 upsell products at $37–$47 each) and link them to GHL.
Set up GHL Calendar for coaching sessions: 45-minute appointment slots, auto-timezone detection, and booking confirmation email.
Install Google Fonts via custom CSS in each funnel’s header code (Playfair Display for headlines, Inter for body, Source Code Pro for labels). CSS import snippet is provided in the spec.
Phase 2: Shared Quiz Entry Point
The entry funnel is the single page all paid ad traffic lands on.
Build the quiz landing page as a GHL funnel with one step. Full-screen navy hero section with eyebrow label, three-line headline, sub-headline, social proof strip, teal CTA button, and trust micro-copy. All copy is provided word-for-word in the spec.
Create the GHL Survey with two slides. Slide 1: single-choice routing question with four card-style answer options (Writing, Reading, Speaking, Listening), each with a sub-label. Auto-advance on selection. Slide 2: first name and email capture with personalised headline and teal submit button.
Configure survey conditional logic: four redirect rules that route each answer to its branch-specific result funnel URL.
Embed the survey on the landing page below the hero section.
Install Meta Pixel base code on the funnel and fire the Lead event on survey submission.
Phase 3: Branch Lead Magnet Funnels (Build 1, Clone 3)
Build the Writing branch first as the template funnel, then clone and adapt for Reading, Speaking, and Listening.
Build the Writing Lead Magnet funnel with 4–5 steps. Step 1: navy confirmation screen with success badge, headline, body copy, pull quote (gold left border), and scroll CTA. Step 2: cream problem-naming section with diagnostic headline, body, 3-stat strip, and system description. Step 3: navy tripwire introduction with gold eyebrow, offer bridge copy, and red urgency line. Step 4: cream offer card with product title, $9/$27 price display, 6-item teal-tick checklist, FOMO notice, GHL two-step order form, trust line, and skip link. Step 5 (skip destination): teal-pale delivery reminder.
Add confetti script to Step 1 using the JavaScript snippet provided in the spec (canvas-confetti library).
Configure the GHL two-step order form on Step 4: connect to the $9 Writing Stripe product. Pre-fill contact info from the survey submission. On successful payment, redirect to the Writing upsell funnel.
Clone the Writing funnel three times. Rename each clone to Reading, Speaking, and Listening. Swap all copy, product names, checklist items, stats, and pull quotes using the branch-specific content provided in the spec document. Update each order form to point to the correct Stripe product.
Phase 4: Branch Upsell Funnels (Build 1, Clone 3)
Each upsell funnel loads immediately after a $9 tripwire purchase.
Build the Writing Upsell funnel with 3 steps. Step 1: navy celebration hero with gold badge, headline, italic teal sub-headline, and bridge copy. Step 2: cream offer card with product title ($47 Mock Test + Examiner Feedback Bundle), $47/$97 price display, 6-item checklist, urgency box, GHL two-step order form, and skip link. Step 3: teal-pale purchase confirmation with delivery instructions and 3-step next actions.
Configure the GHL two-step order form on Step 2: connect to the $47 Writing Stripe product.
Clone three times for Reading ($37), Speaking ($47), and Listening ($37). Swap all copy and reconnect order forms to correct Stripe products.
Phase 5: Branch Coaching Appointment Funnels (Build 1, Clone 3)
Each coaching funnel is a premium, paid 1:1 session booking flow.
Build the Writing Coaching funnel with 4 steps. Step 1: navy authority hero with gold eyebrow, headline, PhD credentials body, 3-item credential strip, and CTA. Step 2: cream session details with 3 numbered cards (Before/During/After), format info, and CTA. Step 3: cream branch-specific focus with Writing-specific headline and body copy. Step 4: navy calendar and pricing section with gold price display ($97), embedded GHL Calendar widget, preparation instructions, teal-pale reassurance box, and confirm button.
Embed the GHL Calendar on Step 4 and configure timezone auto-detection.
Clone three times for Reading, Speaking, and Listening. Only Step 3 copy changes between branches — the rest is identical.
Phase 6: GHL Workflow Automations
Build the workflow layer that connects every funnel action to the correct tag, sequence, and pipeline movement.
Workflow 1 — Survey Submit: Triggered when the IELTS Quiz Survey is submitted. Uses If/Else branching to check the ielts_branch custom field. For each branch: applies the correct lead tag, adds the contact to the IELTS Leads pipeline (New Lead stage), and starts Sequence A for that branch.
Workflow 2 — Tripwire Purchase: Triggered on $9 order form payment. Applies the correct tripwire-buyer tag, sets the tripwire_product custom field, redirects the buyer to their branch upsell funnel, and starts Sequence B.
Workflow 3 — Upsell Purchase: Triggered on $37–$47 order form payment. Applies the correct core-buyer tag, sets the core_product custom field, moves the contact to Core Buyer pipeline stage, and starts Sequence C.
Workflow 4 — Coaching Booking: Triggered on GHL Calendar booking confirmation. Applies the coaching-booked tag, moves to the Coaching pipeline (Booked stage), sends a confirmation email with pre-session instructions, and sends an internal notification.
Workflow 5 — Cold Lead Re-engagement: Triggered when a contact has no email opens for 30 days. Adds the cold-30d tag. Starts a 3-email re-engagement mini-sequence.
Phase 7: Meta Pixel Events
Configure event-specific pixel fires at each conversion point across all funnels.
Event
Trigger Point
Lead
Survey submission (all branches)
ViewContent
Upsell offer card visible
InitiateCheckout
CTA click on any order form
Purchase ($9)
Tripwire order form payment confirmed
Purchase ($37–$47)
Upsell order form payment confirmed
Schedule
Calendar booking confirmed

Phase 8: Testing & Launch
End-to-end testing: Complete a full test transaction through all 4 branches — quiz ? result page ? $9 purchase ? upsell ? coaching booking. Verify each workflow fires correctly, tags are applied, pipeline stages update, and payment processes through Stripe.
Mobile responsiveness: All 49 funnel pages must render correctly on mobile (iPhone and Android). This is a mobile-first funnel — 80%+ of traffic will come from phones via Instagra ---------- ta ads.
Survey redirect testing: Confirm all 4 conditional redirects route to the correct branch funnel.
Order form testing: Process test Stripe payments on all 8 order forms and verify post-purchase redirects.
Domain connection: Publish all funnels and connect to a custom domain (I will provide the domain and DNS access).

What I Will Provide
You will not be working from vague briefs. Everything is pre-built.
Complete build specification document (40+ pages): Full funnel architecture map, every page’s copy (word-for-word), element-by-element layout specs, colour palette with hex codes, typography direction, tag and custom field definitions, workflow logic, GHL AI Build prompts, Meta Pixel event map, and a phased build checklist.
GHL account access: Full admin access to the GHL sub-account where all assets will be built.
Stripe account access: Connected Stripe account for product creation and payment testing.
Brand assets: Logo files, any required imagery, and brand colour palette.
Domain and DNS access: For connecting published funnels to the live domain.
GHL AI Build prompts: Five ready-to-paste prompts for GHL’s Funnels AI feature to scaffold each page type. These accelerate initial page creation — you then refine, add order forms, embed surveys and calendars, and wire up workflows.
Ongoing availability: I will be available for questions, clarifications, and approvals throughout the build. Response time within 12 hours.
Required Skills & Experience
This is a hands-on GHL build engagement. I need someone who has built and shipped funnel systems inside GoHighLevel before — not someone learning on the job.
Must-Have
Proven GoHighLevel experience: You have built multi-step funnels, surveys, workflows, and order forms inside GHL on at least 3 previous projects. You can show examples or screenshots.
GHL Funnel Builder proficiency: You are comfortable with GHL’s section/row/column page builder, know how to add custom CSS, embed surveys, and configure two-step order forms.
GHL Survey & Conditional Logic: You have configured GHL surveys with conditional redirect rules and branching logic.
GHL Workflow Automation: You can build If/Else branching workflows with tag triggers, custom field updates, pipeline stage movements, and internal notifications.
Stripe integration: You have connected Stripe to GHL, created products, and configured two-step order forms with live payment processing.
Mobile-responsive design: You build mobile-first and test across devices. You understand that GHL’s desktop builder requires manual mobile adjustments.
Meta Pixel setup: You can install a Meta Pixel and fire event-specific triggers (Lead, Purchase, Schedule) at the correct funnel touchpoints.
Nice-to-Have
Experience with GHL’s Funnels & Websites AI (Beta) — the spec includes AI Build prompts that can accelerate scaffolding.
GHL Calendar configuration experience (appointment types, timezone detection, booking confirmation emails).
Familiarity with quiz funnel architecture (e.g., ---------- , ScoreApp, or similar quiz-to-offer flows).
Experience working from detailed specification documents rather than vague creative briefs.
Understanding of direct-response copywriting principles (not required to write copy, but helps with layout decisions).
Deliverables & Acceptance Criteria
The project is complete when all of the following are delivered and tested inside the GHL account:
1 quiz landing page with embedded GHL Survey, live and rendering correctly on mobile.
1 GHL Survey with 2 slides, 4 conditional redirect rules, and correct custom field mapping.
4 lead magnet funnels (4–5 steps each) with all copy implemented, all design tokens applied, and confetti scripts active on confirmation pages.
4 upsell funnels (3 steps each) with all copy, pricing, and checklists implemented.
4 coaching appointment funnels (4 steps each) with GHL Calendar embedded and branch-specific copy.
8 GHL two-step order forms connected to Stripe, processing test payments successfully.
5–8 GHL workflows with correct tag application, custom field updates, pipeline movements, and sequence triggers.
17 tags and 6 custom fields created and actively used by workflows.
2 GHL pipelines with correct stages.
Meta Pixel installed with event-specific triggers firing at all 6 defined touchpoints.
All funnels published and connected to the custom domain.
A full end-to-end test walk-through recorded on Loom (or equivalent) showing all 4 branch journeys working from quiz to coaching booking.
Timeline & Milestones
Estimated total duration: 10–14 working days. Milestones below are for progress check-ins and phased approval.
Milestone
Working Days
Deliverable for Review
M1: Foundation
Days 1–2
All tags, custom fields, pipelines, Stripe products, and calendar created. Google Fonts CSS installed. Confirmation screenshot.
M2: Quiz Entry
Days 2–3
Quiz landing page live. Survey created with conditional logic. Workflow firing correctly on submit.
M3: Writing Branch
Days 3–5
Full Writing flow ---------- lead magnet funnel (5 steps), upsell funnel (3 steps), coaching funnel (4 steps). Order forms processing test payments. Workflows triggering.
M4: Remaining Branches
Days 5–9
Reading, Speaking, and Listening branches cloned, copy swapped, order forms reconnected, and tested.
M5: Workflows & Pixel
Days 9–11
All workflows built and tested. Meta Pixel installed with all events. Pipeline movements verified.
M6: Testing & Launch
Days 11–14
Full end-to-end testing on all 4 branches. Mobile responsiveness confirmed. Funnels published on custom domain. Loom walk-through recorded.



TOTAL: 49 funnel pages + 1 survey + 8 order forms + 5–8 workflows

How to Apply
To be considered for this project, please include the following in your proposal:
A brief summary of your GoHighLevel experience — how many GHL funnel projects you have completed, and the types of funnels you have built (quiz funnels, webinar funnels, appointment funnels, etc.).
At least one example of a GHL funnel you have built (screenshot, URL, or Loom walk-through). Multi-step funnels with surveys, order forms, and workflow automations are most relevant.
Confirmation that you have experience with GHL Surveys + conditional logic, GHL two-step order forms + Stripe, and GHL Workflow automations.
Your estimated total cost and preferred payment structure (fixed price, milestone-based, or hourly).
Your availability to start and estimated completion timeline.

Important: This is not a design-from-scratch or copywriting project. Every word of copy, every design direction, every tag name, and every workflow rule is already defined in a detailed specification document. I need a skilled GoHighLevel builder who can execute a blueprint precisely and efficiently. If you have strong GHL skills and enjoy working from detailed specs, this is a great fit.