Social Media Strategist

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: TYPE OF WORK

Part Time

: SALARY

7.00 per hour

: HOURS PER WEEK

5

: DATE UPDATED

Mar 21, 2026

JOB OVERVIEW

Social Media Strategist

We are seeking a highly skilled Social Media Strategist to support a fast-growing online education brand in the B2B trade show and marketing industry.

This is a project-based engagement with potential for future projects with me and/or referrals in my business groups also looking for the same needs.

We are not looking for a basic social media poster.

We are looking for a strategic content thinker who understands how to grow social platforms NATURALLY via consistent engagement, fun, and clever brand posts.

About the Brand: We provide online training and resources for marketing professionals who exhibit at trade shows in the United States. Our audience includes Marketing Directors, Managers, CMOs, and B2B event professionals.

Our content: is educational, strategic, and personality-driven. It must feel polished, smart, and confident, but not corporate or boring.

Platforms you need to be fluent on:
- YouTube
- LinkedIn
- Instagram
- TikTok
- Facebook
- Threads
- X

Core Responsibilities:
- GoHighLevel: Some socials may be posted via the GoHighLevel platform and proficiency with that platform is a must.
- Social Ads. We are not currently doing ads but will be in the future, so its imperative that you are proficient with designing and placing successful ads.
- Content creating and repurposing - Social Media Strategy & Execution - You must understand platform nuances and strategy.

You should be able to:
- Recommend posting cadence
- Suggest hook rewrites for higher retention
- Structure content differently per platform
- Optimize for watch time, engagement, and saves
- Recommend trends where appropriate (without being gimmicky)
- Develop caption strategy
- Proficient English for posts, comments and DMs
- Suggest hashtag strategy
- Understand B2B positioning vs. B2C style content

What a Strong Social Media Strategist Should Bring - We expect strategic thinking, including:
- Understanding audience personas
- Turning educational content into scroll-stopping hooks
- Analyzing what content formats drive saves, comments, and shares
- Structuring content for authority positioning
- Repurposing one long-form video into 5–10 assets
- Creating a consistent content system

Required Qualifications:
- Fluent English (spoken and written) - Applicants will be tested prior to hiring.
- Demonstrated experience managing social media growth
- Knowledge of YouTube optimization (titles, descriptions, thumbnails)
- Experience with Instagram Reels and TikTok formatting
- Familiarity with LinkedIn content positioning
- Ability to think strategically, not just execute instructions

Bonus Qualifications:
- Experience working with B2B brands
- Knowledge of the trade show / event industry
- Experience with online course platforms
- Experience with Canva
- Experience building content systems

Tools We Use:
- Descript
- CapCut
- Canva
- Opus Clips or similar
- Go High Level
- YouTube Studio
- LinkedIn
- VidIQ
- LLM's

What We Value:
- Initiative
- Strategic thinking
- Clean execution
- Reliability
- Clear communication
- Ability to take feedback and improve quickly

We are building something meaningful in a niche industry. For the right person, there is potential for future work and referrals within a professional business network.

To Apply Please include:
- Links to accounts you’ve grown
- Tools you are proficient in
- Your favorite platform to work on and why
- A short video introduction (2–3 minutes)

GIG Details:
- Repurposing exercise: I will give you a long form video for YouTube and want you to turn it into 20 various posts across all platforms mentioned above. (i.e. Create a Facebook post + story posts, Create videos for Instagram including post content, Create videos for TikTok including post content, Create LinkedIn post, etc, etc)
- Write a suggested social media cadence to be done on a weekly basis across all platforms mentioned above.

All while keeping with the brand colors/fonts consistent.

SKILL REQUIREMENT

Social Media Content Creation Social Media Management GoHighLevel

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Social Media Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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