Google Ads Specialist — Men's Supplement Brand (High Bonus Potential)

We are Novair Health — a six-figure/month DTC supplement brand selling Debloat,
the first men's facial debloating and jawline definition supplement. We sell to
a specific demographic: young men aged 18–35 who are lean, gym-trained, deep in
fitness culture, and obsessed with optimizing their appearance.

We are hiring a full-time Google Ads Specialist. This is NOT an SEO role.
Organic search experience is irrelevant here. We need someone who has built and
scaled paid search campaigns for ecommerce brands and can prove it with hard
numbers — ROAS, revenue generated, conversion rates, and cost per purchase.
Not impressions. Not clicks. Revenue.

We have not launched Google Ads yet. This means you will be building our entire
paid search presence from scratch. We are not looking for someone to optimize
what someone else built. We need someone who can architect a full account, launch
it correctly the first time, and scale it into a reliable revenue channel.

This is a full-time position (40 hours/week) with flexible hours. You will be
required to track your time using a time tracker of your choice from day one.
No exceptions. All communication is done exclusively through ---------- . If you are
not on ---------- or are not comfortable using it as your primary communication
platform, do not apply.

Base pay is $3/hour. Top performers receive significant performance bonuses tied
directly to revenue and ROAS generated from campaigns you manage. The better
your campaigns perform, the more you earn. We pay well for people who deliver.
We part ways quickly with people who don't.

We will provide all necessary tools including Claude AI, Freepik, and any other
software required to do the job at a high level. You focus on the work.

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WHAT YOU WILL BUILD AND MANAGE:

- Full Google Ads account build from zero — campaign structure, ad groups,
keyword mapping, match types, and negative keyword strategy
- Search campaigns targeting high-intent buyers searching for debloating,
jawline definition, and men's supplement solutions
- Shopping campaigns for our product catalog
- Performance Max strategy where appropriate
- Ongoing bid management, budget optimization, and creative testing
- Clear reporting that connects every dollar spent to revenue generated —
no vanity metrics, no fluff

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YOU MUST HAVE ALL OF THE FOLLOWING:

- Google Ads experience for ecommerce brands specifically — DTC brands and
supplement brands strongly preferred. If your portfolio is lead generation,
local businesses, or service companies, do not apply
- Hard proof of results — you must provide campaigns you have managed with
real numbers: monthly ad spend, ROAS achieved, and revenue generated.
No numbers, no interview
- Ability to build a Google Ads account from scratch — not just optimize
what someone else built
- Deep understanding of keyword intent tiers and how to structure campaigns
around commercial and transactional intent for a supplement product
- Experience with negative keyword strategy — you understand how much money
is wasted without it and you know how to build it properly
- Google Ads certification is expected as a baseline, not a differentiator
- Experience with any time tracking software

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AUTOMATIC DISQUALIFIERS — DO NOT APPLY IF:

- Your Google Ads experience is in non-ecommerce verticals
- You cannot provide ROAS and revenue numbers from past campaigns
- You have only optimized existing accounts and never built one from zero
- You confuse Google Ads with Google SEO — these are completely different
disciplines and we treat them as such
- You make revenue promises before auditing our offer, our store, and our
audience
- You have never used a time tracker
- You are not on ---------- or unwilling to use it as your primary communication
platform

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TO APPLY, YOU MUST ANSWER ALL OF THE FOLLOWING IN YOUR APPLICATION.
Incomplete applications will not be reviewed.

Q1. Tell us about a Google Ads account you built or managed for an ecommerce
brand. What was the product, what was the monthly ad spend, what ROAS did you
achieve, and what revenue did you generate? Give us your strongest example.

Q2. We are starting from zero. Walk us through how you would structure our
Google Ads account in the first 30 days — campaigns, match types, bid strategy,
and why.

Q3. Our product targets young men searching for facial debloating, jawline
definition, and water retention solutions. Give us 10 specific search terms you
would target in the first 30 days and 5 you would immediately add as negatives.

Q4. What is your negative keyword strategy for a supplement brand? Why does
this matter more than most advertisers realize?

Q5. How do you report results? Walk us through exactly what metrics you show,
how often, and how you connect ad spend directly to revenue — not impressions,
not clicks, revenue.

Q6. What time tracking software have you used and for how long?

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If you read all of this and you meet every requirement — we want to hear from you.
We are building our Google Ads presence from the ground up and we need someone
who is hungry, proven, and ready to own this channel completely. The bonus
upside for someone who scales this correctly is significant. Only apply if you
can back everything up with numbers.