Real Estate Local SEO Specialist – Community & City Pages

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TYPE OF WORK

Full Time

SALARY

1,000 - 1,500 USD

HOURS PER WEEK

40

DATE UPDATED

Mar 17, 2026

JOB OVERVIEW

We’re looking for a Local SEO Specialist with real estate experience (or similar local-service industries) to build out high-performing community, neighborhood, and city pages. You’ll be responsible for planning, creating, and optimizing local SEO content that ranks on Google, wins the map pack, and converts traffic into leads.

Key Responsibilities
Research and map out priority city, community, and neighborhood pages for our target markets (Las Vegas, Reno, Henderson, Summerlin, etc.).

Plan and create SEO-optimized landing pages for cities and neighborhoods, including lifestyle content, housing stats, and internal links to IDX / listings.

Conduct local keyword research for each market (e.g., “homes for sale in [community]”, “best neighborhood in [city] for families”) and build on-page optimization around those terms.

Optimize existing community and city pages (titles, meta descriptions, H1/H2s, internal links, schema) to improve rankings and click-through rates.

Collaborate with our marketing and content team to brief writers or write drafts for neighborhood guides, relocation pages, and market updates.

Ensure content is unique and value-add (no MLS duplication), with clear explanations of market trends, pricing, and lifestyle for each area.

Implement and maintain local SEO best practices: internal linking between communities, city hubs, and blog content; clean URL structures; and fast, mobile-friendly pages.

Monitor performance of community and city pages (traffic, rankings, leads) and report on results with clear recommendations for improvement.

Support local authority building through citations, local directories, and relevant local backlinks when needed.

Must-Have Skills & Experience
2+ years of SEO experience, with clear results in local SEO or location-based businesses (real estate, home services, multi-location brands, etc.).

Strong understanding of on-page SEO (keyword research, metadata, headers, internal links, basic schema).

Hands-on experience planning or building city/ neighborhood / community landing pages that rank and convert.

Comfortable working in WordPress or similar CMS, and basic familiarity with IDX/real estate site structures.

Proficiency with SEO tools (Google Search Console, Google Analytics, rank trackers, and basic keyword tools).

Strong writing and editing skills for clear, local-focused website content.

Nice-to-Have
Prior experience with real estate websites, IDX, or brokerage/team sites.

Familiarity with Google Business Profile optimization and local citations.

Understanding of AI / LLM search visibility and how structured, local content supports it.

When replying to the Job let me know what real estate websites you have worked with in the past.

SKILL REQUIREMENT
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