Shopify Revenue Optimization Specialist

Who We Are:

At Escend Media, we help D2C brands implement retention strategies that increase profit and drive customer retention. We want to be the ‘who’ behind emails that people ask ‘dannngg, who designed that’.
What We Do:
We help 7 and 8 figure ecommerce businesses develop, optimize and scale their owned media marketing efforts. Whether they are just looking to start email marketing, they need to really refine what they are currently doing or they need someone to take email marketing off their shoulders, we’re here to help them so that they can focus on running the business.

Our clients are leaders in their industry and have built strong relationships with the customers they serve. Our job is to ensure that their brand image stays consistent online and offline and, more importantly, that their business is growing.


Summary of The Position:

The Post Purchase Implementation Specialist is responsible for the strategic implementation and optimization of post-purchase upsell funnels, primarily utilizing platforms like Aftersell. This role focuses on enhancing Average Order Value (AOV) and Customer Lifetime Value (CLTV) for Direct-to-Consumer (DTC) e-commerce brands by creating highly relevant and effective post-purchase offers. The specialist will manage the full lifecycle of implementation, from strategic planning and A/B testing to performance monitoring and continuous optimization, ensuring seamless integration and alignment with brand objectives.

Responsibilities:

• Implement and manage post-purchase upsell funnels using platforms such as Aftersell, ensuring alignment with strategic objectives to increase AOV and CLTV.
• Conduct systematic A/B testing across various elements including product selection, offer and pricing structures, pricing angles, copywriting, psychological angles, user interface (UI) optimization, and customer segmentation.
• Monitor and analyze key performance indicators (KPIs) such as Acceptance Rate, AOV Lift, Incremental Profit/Session, and Upsell Conversion Rate, optimizing for Revenue Per Visitor (RPV) and Profit Per Visitor (PPV).
• Ensure technical and creative requirements are met for all implementations, including fulfillment safety (e.g., 'Order on Hold' feature), mobile responsiveness, brand consistency, and effective inventory management.
• Collaborate with marketing and design teams to ensure brand consistency and compelling offer presentation.
• Identify and avoid common pitfalls such as the 'Wall of Text' error and the 'Irrelevance' trap, focusing on clear value propositions and relevant offers.
• Leverage customer data, loyalty programs, and other add-ons to enhance post-purchase strategies and maximize incremental revenue.
• Continuously refine and improve post-purchase strategies based on performance data and evolving market trends.

Our Culture:

• No one is bigger than the team
• We don’t make excuses, we take responsibility
• Innovate everywhere
• Communicate. Communicate. Communicate. We have a culture of open communication.

Required Skills:

• Proven experience in implementing and optimizing post-purchase upsell strategies, preferably with platforms like Aftersell.
• Strong understanding of e-commerce metrics and their impact on business growth (AOV, CLTV, ROAS, RPV, PPV).
• Demonstrated expertise in A/B testing methodologies and data-driven optimization.
• Excellent attention to detail and a commitment to quality assurance in all implementations.
• Knowledge of mobile UI/UX best practices for e-commerce.
• Ability to analyze performance data and translate insights into actionable strategies.
• Strong written and verbal communication skills, with the ability to articulate complex ideas clearly.
• Experience with project management software (e.g., Clickup) is a plus.
• Proactive approach with a sense of urgency and purpose in daily tasks.

Perks:
- Flexible working hours
- Remote working
- Room to grow - we're an early stage start up with a proven track record
- Competitive compensation
- Work with some amazing brands

This Role Is Perfect for You If…

- You love working as a team.
- You are a self-starter.
- You can work under pressure
- You have exceptional communication skills
- You are results/outcome driven.
- You have a ‘can-do’ attitude. If “that’s not my job” isn’t in your vocabulary, you’ll fit in great!

This Role is NOT the Right Fit For You If You Are…
- A ‘me first’ type of person
- Not a self-starter.
- Not a ‘people person’
- Problem driven, not solution oriented. If you complain about problems/issues/bottlenecks, without proposing a solution, this is not for you.
- Looking for a typical 9-5. If you hate Mondays, this is not for you. We’re a mission-driven company who are all about changing the lives and businesses that we work with. If we have something that needs to get done, we’ll have all hands on deck. Sometimes you might have to work late but sometimes you’ll get the afternoon off, it’s not all work no play, but we’re here to help business grow!