Content Manager (TikTok Shop Growth)

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TYPE OF WORK

Any

SALARY

$5–10/hour depending on experience

HOURS PER WEEK

25

DATE UPDATED

Mar 12, 2026

JOB OVERVIEW

We are looking for a growth-focused Content Manager to scale our brands through TikTok Shop and organic content.

This role is not about scheduling posts or managing calendars.

It is about creating, identifying, and scaling viral product content that drives sales on TikTok Shop, then repurposing that content across our organic channels.

You should already understand how TikTok content works — hooks, storytelling, creator-style content, and product demonstrations that convert viewers into buyers.

Your job is to build a content engine that consistently produces winning videos.

What You’ll Own

- TikTok Shop Content Strategy
- Scale organic product content that drives TikTok Shop sales.

Responsibilities include:

- Planning daily content around product demonstrations, trends, and viral formats
- Studying competitors and identifying winning content styles
- Launching new content angles quickly and testing ideas
- Managing creator submissions and internal content production
- Creator & UGC Content Pipeline
- Help build a system where creators produce content that sells.

Responsibilities include:

- Identifying creators who make strong product content
- Managing UGC submissions and creator relationships
- Coordinating product seeding with creators
- Identifying high-performing creators to work with repeatedly
- Content Repurposing & Distribution

Once content wins on TikTok, it should be deployed everywhere.

Responsibilities include:

Repurposing winning content for:

- Instagram Reels
- Facebook
- Ads
- Product pages

Identifying top-performing videos and turning them into ad creatives

Creating systems so the best content is reused across channels

What Success Looks Like

This role is measured by content performance and revenue impact.

Success means:

- TikTok content consistently generating product sales
- Multiple viral or high-performing videos each month
- A growing library of high-quality product content
- Winning content being repurposed across all channels

Requirements

- Proven success growing a TikTok account for a brand or personal page
- Experience creating product-focused content that converts
- Strong understanding of hooks, retention, and storytelling
- Ability to identify trends and move quickly
- Comfortable working with creators and managing UGC
- Experience with TikTok Shop or creator commerce is a major plus

Bonus Skills

- Experience running TikTok Shop affiliate programs
- Experience with creator seeding
- Understanding of how organic content translates into paid ads
- Familiarity with editing tools like CapCut or Premiere

Who This Role Is Perfect For

Someone who:

- Has grown a TikTok account themselves
- Understands how product content goes viral
- Thinks like a creator and a marketer
- Wants to build a high-volume content engine

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