Google Ads Specialist (Lead Generation) – Full-Time Remote

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TYPE OF WORK

Full Time

SALARY

$600pm

HOURS PER WEEK

40

DATE UPDATED

Mar 12, 2026

JOB OVERVIEW

We are looking for a highly experienced Google Ads Specialist to manage and optimise our advertising campaigns.

Your main responsibility will be to generate high-quality leads while reducing cost per conversion and improving return on ad spend (ROAS).

You will be working across several companies within our group targeting the UK and international markets.

We are only interested in candidates with a proven track record of running profitable Google Ads campaigns and improving campaign performance.

Key Responsibilities

• Manage and optimise Google Ads campaigns (Search, Performance Max, Display, and YouTube)
• Generate qualified leads through search campaigns
• Continuously optimise campaigns to reduce cost per lead and increase conversions
• Conduct keyword research and develop campaign strategies
• Perform A/B testing on ads, landing pages, and campaign structures
• Monitor campaign performance and scale successful campaigns
• Pause or improve underperforming campaigns
• Analyse performance data and provide clear reporting
• Work with our team to improve landing page conversion rates

Requirements

• Proven experience managing Google Ads campaigns
• Experience running lead generation campaigns
• Strong understanding of Google Search campaigns and keyword targeting
• Experience improving conversion rates and reducing cost per acquisition
• Familiarity with conversion tracking, Google Analytics, and Tag Manager
• Ability to analyse data and make performance improvements
• Ability to work independently and deliver measurable results
• Reliable internet connection and ability to work remotely full-time

Application Requirements

To be considered for this role, please include the following in your application:

Examples of Google Ads campaigns you have managed

Proof of campaign performance, such as screenshots from your Google Ads dashboard showing results (for example: cost per conversion, conversions generated, ROAS, or conversion rates)

The companies or businesses you have worked with where you managed Google Ads campaigns

Specific results you achieved (for example: cost per lead, reduction in cost per conversion, lead volume increases)

The average monthly advertising budgets you have managed

The industries you have run campaigns for

Please also answer the following question:

“If you were given a £5,000/month Google Ads budget targeting the UK for lead generation, what exact strategy would you use to generate the maximum number of qualified leads?”

Please explain:

• Campaign structure
• Keyword strategy
• Ad copy approach
• Landing page strategy
• Conversion tracking setup
• Optimisation process to reduce cost per conversion

Your internet speed and confirmation that you can work full-time remotely

Important

Please write “GOOGLE ADS PERFORMANCE” at the beginning of your application so we know you have read the full job description.

Applications without proof of previous campaign performance or examples of Google Ads work will not be considered.

We are looking for someone who understands Google Ads deeply and can consistently generate profitable lead generation campaigns.

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