SEO & GEO Optimization Specialist (Amazon + Shopify) – Contract (1 SKU Pilot)

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TYPE OF WORK

Part Time

SALARY

$200/mo

HOURS PER WEEK

20

DATE UPDATED

Mar 12, 2026

JOB OVERVIEW

About Us

miNATURALS Nutrition Inc. is a Canadian supplement company focused on science-backed, premium health products manufactured under strict quality standards. Our mission is to develop supplements supported by clinical research and trusted ingredients.

We sell primarily through Amazon Canada and our direct-to-consumer website, and we are looking for an experienced SEO & GEO optimization specialist to improve our product pages, increase organic visibility, and maximize conversions for the Canadian market.

Role Overview

We are looking for a highly analytical SEO/GEO specialist with experience optimizing Amazon product detail pages (PDPs) and eCommerce websites.

Your first project will be to fully optimize one SKU across both our Amazon listing and website product page. If successful, this role may expand to additional SKUs and ongoing work.

The goal is to improve:

• Organic search rankings
• Keyword coverage
• Conversion rate
• Product page engagement
• AI search visibility (GEO)

Responsibilities
Amazon PDP Optimization

• Perform deep keyword research using tools such as Helium10, DataDive, or Jungle Scout
• Optimize title, bullet points, product description, and backend keywords
• Improve keyword indexing and ranking
• Structure listing content to maximize conversion and discoverability
• Optimize for Amazon A9 and A10 algorithms

Website SEO Optimization

• Optimize the Shopify product page for organic search
• Improve on-page SEO including:

keyword targeting

headings

internal linking

meta titles and descriptions
• Ensure structured content suitable for AI search and GEO

GEO (Generative Engine Optimization)

• Structure content to improve visibility in AI-driven search platforms (ChatGPT, Perplexity, Google SGE)
• Optimize for semantic search and question-based queries

Competitor & Market Analysis

• Analyze top competitors on Amazon and Google
• Identify keyword gaps and positioning opportunities

Deliverables

For the first SKU you will provide:

• Fully optimized Amazon PDP copy
• Fully optimized website product page content
• Keyword research report
• SEO/GEO recommendations
• Optimization checklist and implementation notes

Required Experience

You must have proven experience with:

• Amazon listing optimization
• eCommerce SEO (Shopify preferred)
• Keyword research tools (Helium10, Ahrefs, SEMrush, etc.)
• Understanding of Amazon ranking factors and conversion optimization
• Writing high-converting product page content

Bonus experience:

• GEO / AI search optimization
• Health supplement or wellness products
• CRO (conversion rate optimization)

Ideal Candidate

You are someone who:

• Understands Amazon ranking mechanics deeply
• Knows how to balance SEO with conversion-focused copywriting
• Is highly data-driven and analytical
• Has a strong understanding of health supplement positioning

Project Scope

Initial project:

Optimize 1 SKU across:

• Amazon PDP
• Shopify product page

Deliverables expected within 1–2 weeks.

Successful candidates may be offered ongoing work optimizing additional products.

SKILL REQUIREMENT
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