Part Time
$400/month plus performance bonus
25
Mar 10, 2026
I am an independent Insurance agent looking to growing my insurance business, which is focused on serving the senior market (ages 55+) with Final Expense and Medicare solutions. My mission is to connect with qualified prospects that I can help make confident coverage decisions.
I am looking for a high-performance Lead Generation Specialist who can consistently produce high-quality, compliant leads at scale using
If you understand direct response marketing, know how to build profitable campaigns, and can generate real appointments—not just cheap clicks, you are who i am looking for.
The Lead Generation Specialist will be responsible for designing, launching, and optimizing digital lead funnels that produce high-intent Final Expense and Medicare leads. You will manage the full lead generation ecosystem—from ad strategy and creative testing to landing pages, AI qualification, and CRM integration.
Your goal is simple: generate scalable, high-quality leads that convert into issued policies.
What You'll Be Responsible For:
Facebook
Launch and scale Meta advertising campaigns
Develop high-performing creatives for the senior market
Test and optimize audiences, messaging, and offers
Manage daily campaign performance
Funnel & Landing Page Optimization
Build or improve high-converting lead funnels
Optimize conversion rates and lead quality
Implement tracking, pixels, and attribution
AI Lead Qualification
Implement AI chat agents or automation systems
Qualify and segment leads before they reach agents
Integrate SMS/email follow-up automation
Performance Optimization
You will be responsible for improving:
Cost Per Lead (CPL)
Cost Per Appointment
Lead-to-Policy Conversion
Return on Ad Spend
Tools You Should Be Comfortable With
Advertising
Facebook
Funnels
GoHighLevel
ClickFunnels
Leadpages
Unbounce
Webflow
Automation & AI
AI chat agents
CRM integrations
SMS/email automation
Tracking
Facebook
Google Analytics
Conversion tracking
Ideal Experience
Strong preference for candidates who have worked with:
• Final Expense lead generation
• Medicare lead generation
• Insurance or financial services marketing
• Appointment-setting funnels
If you have generated leads for senior markets before, you will move to the top of the list.
What Success Looks Like
Within your first 90 days:
• Launch multiple lead funnels
• Generate consistent qualified leads
• Improve lead-to-appointment rates
Compensation
We are open to multiple compensation structures:
• Monthly retainer
• Per-lead performance model
• Hybrid compensation (base + performance)
High performers can earn long-term revenue participation as campaigns scale.
Who This Is NOT For
Do not apply if you:
Cannot show measurable results
Have never generated qualified leads
We are looking for performance marketers, not beginners.
How to Apply
Please include:
Examples of
Cost per lead and results
Funnels or landing pages you built
Tools and platforms you specialize in
Bonus if you include case studies or screenshots.
Opportunity
We are looking for someone who wants to build a serious lead engine — not just run ads.