Senior Performance Marketing Specialist

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: TYPE OF WORK

Full Time

: SALARY

$1,400 - $1,800/month

: HOURS PER WEEK

40

: DATE UPDATED

Mar 10, 2026

JOB OVERVIEW

Google Ads | Local SEO | AI-Native Lead Generation

Location: Remote (Philippines)
Hours: Full-time, with minimum 6 hours daily overlap with Australian Eastern Time
Compensation: USD $1,400–$1,800/month starting, reviewed at 6 months
Reports To: Founder / CEO
Start Date: Immediate

About Us

We are a fast-growing, 100% Australian-owned industrial gas and LPG company based in Melbourne, Victoria.

We operate two brands:

Pure Gas (B2B) — Industrial, commercial, and trade gas supply across Melbourne and regional Victoria.
Key segments include forklift gas, welding gas, dry ice, CO?, hospitality gas, and commercial LPG.

Macedon Gas (D2C) — Residential 45kg LPG cylinder delivery across the Macedon Ranges and surrounding growth areas.

A new production facility is coming online in 2026, and there is a time-sensitive market opportunity in our region. We need a commercially minded marketer who can help us capture demand now.

The Role

This is a performance marketing role.

Your job is to generate qualified inbound leads and revenue through:

Google Ads

Local SEO / Google Business Profile

AI-assisted research, execution, and reporting

This is not a social media manager role.
This is not a general content role.
This is a search-first lead generation role.

What You Will Do

Build, manage, and optimise Google Search campaigns for both brands

Improve local SEO and Google Business Profile visibility across our service areas

Help generate more qualified enquiries for example :

forklift gas

industrial and trade gas

commercial LPG

residential LPG delivery

Use AI tools such as ChatGPT, Claude, or Perplexity as part of your real workflow for keyword research, ad copy drafting, competitor analysis, reporting, and campaign diagnostics

Review campaign performance weekly and recommend what to scale, pause, or improve

Work with us on conversion-focused landing page direction and messaging, even if the page build itself is done by someone else

Coordinate with internal sales/admin so inbound leads are captured and followed up

What Success Looks Like in the First 90 Days

Day 30

Campaign audit completed

Priority keyword map completed

Initial Google Ads campaigns live or restructured

Google Business Profiles reviewed and improved

Weekly reporting live

Day 60

Stronger local search visibility in priority territories

Better lead quality from search campaigns

Clear view of which campaigns, keywords, and locations are producing real enquiries

Recommendations in place for new landing pages or segment pages where needed

Day 90

Measurable improvement in qualified inbound leads

Clear CPL trends and commercial insights

Stronger presence for Macedon Gas in local search

Written 90-day review: what is working, what is not, and what to scale next

Must-Have Skills

4+ years hands-on Google Ads experience

Strong local SEO / Google Business Profile experience

Clear understanding of lead generation for service or B2B businesses

Strong English communication

Commercial mindset: you think in lead quality, cost per lead, conversion rate, and revenue impact

Practical daily use of AI tools in your workflow

Preferred, Not Required

Meta Ads experience

Australian market experience

Agency experience managing multiple lead-generation accounts

Basic GA4 / conversion tracking understanding

Experience with service-area businesses, trade businesses, logistics, industrial, or local delivery businesses

What We Do Not Need

A social media content scheduler

A pure SEO writer with no paid search experience

A general VA with light marketing exposure

Someone who needs step-by-step daily instruction

Compensation & Growth

USD $1,400–$1,800/month starting

6-month review tied to performance

Strong performers can progress to a higher package as the role expands

Direct access to the Founder

Opportunity to become a key early marketing hire as the business scales

How To Apply

Please submit:

Your CV / resume

A short written answer to this question:
Tell us about one Google Ads or lead generation campaign you personally managed. What was the goal, what did you change, and what result did you achieve?

A short Loom video (2–3 minutes max) explaining:
How would you approach generating leads for a local gas delivery or service-area business?

Applicants who are shortlisted will then be invited to complete a paid practical exercise.

SKILL REQUIREMENT

Google Ads On-Page Digital Marketing

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Senior Performance Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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