Email & Social Marketing Coordinator

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: TYPE OF WORK

Any

: SALARY

CAD $6-10

: HOURS PER WEEK

20

: DATE UPDATED

Mar 10, 2026

JOB OVERVIEW

Role Overview
The Marketing coordinator plays a key role in bringing our marketing campaigns to life across email, website, and organic social, with a strong focus on email performance, campaign execution, and revenue-driving updates.
This role bridges strategy and execution. You are responsible for owning email campaigns, campaign-related creative, and transactional marketing updates tied to inventory and urgency. You will also oversee content marketing (SEO) execution through the team, ensuring work is aligned with brand voice, conversion goals, and campaign priorities.
This role is ideal for someone who enjoys blending creativity with performance, and who is ready to grow into campaign leadership and, over time, broader marketing strategy ownership.

Roles & Responsibilities
Content & Campaign Coordination
* Collaborate with the Founder/CEO to plan and execute a monthly campaign calendar, primarily focused on email and key revenue ---------- nts
* Own end-to-end execution of marketing campaigns (briefing, copy, creative, setup, QA, scheduling, and post-campaign analysis)
* Ensure campaigns are aligned across email, website messaging, and supporting social content
* Maintain a shared campaign and content library for reuse and consistency
* Stay informed on campaign performance trends and propose improvements

Email Marketing & Klaviyo Ownership
* Own all email campaigns and lifecycle flows in Klaviyo (welcome, browse abandon, cart abandon, post-purchase, winback)
* Build, QA, schedule, and analyze campaigns and flows
* Run A/B tests on subject lines, CTAs, segments, timing, and messaging
* Track and report email performance weekly, including insights and recommended next actions
Social Media & Graphic Design (Campaign Support)
* Design or source graphics for email campaigns and campaign-related social posts
* Maintain reusable design templates and organized visual assets
* Support organic social content tied directly to campaigns or launches
* Ensure creative aligns with our brand voice and storytelling standards
SEO & Content Marketing
* Set monthly SEO and content priorities aligned with campaigns and seasonal themes
* Oversee content execution by the content team (drafting, publishing, repurposing)
* Review content for brand voice, clarity, and conversion intent
* Ensure content is published on schedule and properly linked across the site
* Monitor high-level SEO and content performance trends
Transactional Marketing & Inventory Updates
* Provide campaign context, messaging guidance, and priorities for transactional updates
* Coordinate with content team to ensure inventory and fulfillment-related messaging aligns with active campaigns
* Review transactional communications for accuracy, brand voice, and alignment with campaign timing
* Final execution of transactional emails and social updates is owned by the content/social team
Project Coordination & Communication
* Maintain clear tasks, priorities, and deadlines in ClickUp
* Coordinate with design, content, and operations to ensure smooth handoffs
* Communicate progress, risks, and recommendations to the Founder/CEO
* Escalate blockers with proposed solutions

Desired Skills
* E-commerce marketing strategy
* Content writing and editing
* Email marketing and automation (Klaviyo)
* Graphic design for digital marketing (Canva or Adobe Suite)
* Campaign planning and execution
* A/B testing and performance analysis
* Basic SEO and content optimization knowledge
* Strong organization and time management
* Clear communication and cross-team coordination

Software Systems
* Klaviyo (email marketing & automation)
* Canva or Adobe Creative Suite (graphic creation)
* ClickUp (project and task management)
* Google Workspace (Docs, Sheets, Drive)
* Shopify (basic CMS familiarity)
* Ubersuggest / SEO Tools
* Planoly, Later, or similar scheduling tools
* Social Media (Instagram, Facebook, Pinterest, TikTok, etc.)

Success Criteria (KPIs)

Email Performance (Primary)
* Revenue from Email (monthly)
* % Revenue from Email
* Email campaign and flow conversion rates
* List health (unsubscribe and engagement trends)
Organic Social & Website (Campaign Support)
* Publish campaign-related social media posts and stories to support email and website campaigns
* Ensure campaigns are consistently reinforced on social (launch, reminder, urgency where relevant)
* Track basic performance (reach, clicks, saves, replies) to inform future campaigns
* Organic website traffic metrics (revenue, bounce rate, etc.)
Execution & Ownership
* Monthly campaign plans delivered on time
* Weekly reporting includes insights and recommended next actions
* Campaigns and transactional updates shipped accurately and on schedule
Content Oversight
* SEO/content shipped on time and aligned with campaign priorities
* Clear connection between content, campaigns, and conversion goals

Growth Path & Career Development
Stage 1: Marketing Coordinator (Current)
* Focus on execution, consistency, and learning ownership
* Own email campaigns, creative, and transactional updates
* Provide light oversight of SEO/content execution
Stage 2: Marketing Campaign Lead
* Own monthly marketing plans and testing roadmap
* Lead segmentation and lifecycle improvements
* Coordinate campaign execution across channels and tea ---------- mbers
Stage 3: Brand Marketing Manager
* Own quarterly marketing strategy tied to revenue goals
* Lead seasonal campaigns and product launches
* Guide brand messaging across email, site, and social
* Oversee organic social performance and content strategy
Stage 4: Marketing Lead / Head of Marketing
* Own company-wide marketing strategy
* Oversee email, content, social, video, UGC, and influencer workflows
* Build scalable marketing systems and dashboards
* Manage internal contributors and external partners

This role is foundational to our growth. Success means not only executing tasks well, but developing the ability to think in outcomes, systems, and long-term brand impact.

About the Brand
We are a mission-driven children’s brand creating culturally inclusive plush toys, books, and accessories. Our content must be warm, accurate, parent-friendly, and culturally respectful.

To Apply
Please start your application by providing the following:
1. What SEO tools have you used before?
2. Are you comfortable creating lead magnets and optimized landing pages?
3. Have you created regular email marketing campaigns?
4. Have you used Google Search Console or Google Analytics?
5. What experience do you have working with Shopify?
6. Please provide your resume and portfolio (provide an accessible link)
7. Please confirm your availability in EST and your hourly rate in CAD.

SKILL REQUIREMENT

Email Marketing SEO Social Media Marketing

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Email & Social Marketing Coordinator

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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