Lead Generation Specialist

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: TYPE OF WORK

Any

: SALARY

$11 per hour

: HOURS PER WEEK

15

: DATE UPDATED

Apr 8, 2026

JOB OVERVIEW

================================================================================
ROLE PURPOSE
================================================================================

The purpose of this role is to generate inbound leads for the company's digital
products by setting up and operating external digital marketing channels that
drive potential customers to the company website.

This role focuses on lead generation only. The employee is not responsible for
converting leads into customers. All sales conversations, closing, and client
conversion are handled by the seller.

================================================================================
CORE RESPONSIBILITIES
================================================================================

--------------------------------------------------------------- ---------- . MARKETING PLATFORM SETUP
--------------------------------------------------------------------------------

Create and configure all external marketing accounts required to generate
inbound leads.

Platforms:
- Google Ads
- Meta Ads Manager
- Google Business Profile

Tasks:
- Creating business accounts
- Configuring account settings
- Linking accounts to the company website
- Uploading business information
- Connecting payment methods if required
- Ensuring accounts are ready for campaign execution

Goal: Establish fully operational marketing channels capable of sending
inbound traffic and leads.

--------------------------------------------------------------- ---------- . PAID ADVERTISING CAMPAIGN EXECUTION
--------------------------------------------------------------------------------

Launch and manage advertising campaigns that drive traffic to the company
website.

Platforms:
- Google Ads
- Meta Ads Manager
- LinkedIn

Tasks:
- Creating advertising campaigns
- Uploading ad creatives
- Entering targeting settings
- Setting budgets and schedules
- Launching campaigns
- Monitoring campaign status

Note: Campaign strategy and optimization will be provided by the owner.

Goal: Drive qualified visitors who may become inbound leads.

--------------------------------------------------------------- ---------- . FREELANCE MARKETPLACE LEAD CHANNELS
--------------------------------------------------------------------------------

Create and manage marketplace accounts that generate inbound inquiries from
buyers searching for website services.

Platforms:
- Fiverr
- Upwork

Tasks:
- Creating seller accounts
- Publishing service listings
- Uploading portfolio examples
- Updating gig descriptions
- Responding to written inquiries
- Maintaining platform account health

Goal: Generate inbound leads and project inquiries from marketplace buyers.

--------------------------------------------------------------- ---------- . BUSINESS DIRECTORY PRESENCE
--------------------------------------------------------------------------------

Create and maintain business listings to allow customers to discover the
service through search.

Primary Platform:
- Google Business Profile

Tasks:
- Creating and verifying the listing
- Uploading service information
- Adding portfolio images
- Updating business details
- Maintaining profile accuracy

Goal: Allow businesses searching online to discover and contact the company.

--------------------------------------------------------------- ---------- . LEAD & DATA COLLECTION
--------------------------------------------------------------------------------

Record marketing and lead information so the owner can analyze performance.

Tools:
- Google Sheets / Excel
- Apollo AI
- Any other relevant tool

Data to record:
- Campaign names
- Advertising spend
- Number of inquiries
- Lead source
- Lead date

Note: The employee does not analyze the data. The owner reviews the
information and provides further instructions.

================================================================================
PERFORMANCE OBJECTIVE
================================================================================

Success in this role is measured by the number of inbound leads generated
for the sales team.

Conversion of leads into paying customers is handled by the seller, not the
digital marketing operator.

================================================================================
REQUIRED SKILLS
================================================================================

Basic knowledge of:
- Online advertising platforms
- Creating marketing accounts
- AI tools for lead generation
- Entering campaign settings
- Managing marketplace listings
- Spreadsheet data entry
- Written communication

No speaking is required.

================================================================================
TO APPLY
================================================================================

If you can perform at least 3 of the core duties listed above, please apply.
Don't be discouraged -- we welcome applicants at all experience levels.
================================================================================

SKILL REQUIREMENT

Social Media Management Lead Generation Digital Marketing

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Lead Generation Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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