Shopify Store Operator - Supplement Brand (DTC Expansion)

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TYPE OF WORK

Any

SALARY

50,000-90,000

HOURS PER WEEK

40

DATE UPDATED

Mar 6, 2026

JOB OVERVIEW

About Us
We run a growing supplement brand currently selling on Amazon. After a successful launch on the marketplace, we're ready to expand into direct-to-consumer through Shopify. We're looking for an experienced Shopify operator to own this channel from the ground up.

The Role
This is an ownership-level position. You'll be responsible for building, managing, and scaling a high-converting single-product Shopify store for our supplement brand. You'll handle everything from the initial buildout through ongoing operations, advertising, and customer experience.

This is not a one-off project. The long-term vision is for this to become a full DTC operation with a team built under you as we scale.

What You'll Own
Store Build & Design
Design and launch a clean, high-converting single-product Shopify store
Optimize the storefront for conversions, mobile experience, and brand consistency

Fulfillment & Integrations
Set up and manage fulfillment through Amazon Merchant Fulfilled Network (MFN)
Connect all necessary integrations between Shopify and our existing Amazon operations

Advertising & Growth
Build and manage Google Shopping and Google Ads campaigns to drive traffic and sales
Optimize ad spend for profitability and scale winning campaigns over time

Operations & Customer Service
Handle day-to-day store operations including order management, returns, and customer inquiries
Monitor store performance and report on key metrics (revenue, ROAS, margin, etc.)

Scaling & Team Building
As the store grows, you'll help build out a small team under you to support operations
Continuously identify opportunities to improve conversion rates, expand product offerings, and grow the channel


Proven experience building and scaling Shopify stores (portfolio or case studies preferred)
Hands-on experience running Google Shopping and Google Ads campaigns profitably
Familiarity with Amazon MFN fulfillment or similar multi-channel fulfillment setups
Experience in the supplement, health, or wellness niche is a strong plus
Strong understanding of DTC metrics: CAC, LTV, ROAS, AOV, conversion rate
Self-starter who can operate independently with minimal oversight
Clear communicator who provides regular updates and reporting

To Apply
Please include:

A brief overview of Shopify stores you've built or managed (links appreciated)
Your experience with Google Shopping/Ads, including any performance metrics you can share
Any experience with supplement or health/wellness brands
Your availability and preferred engagement structure
Loom Video of why you are a good fit (No Video No Interview!)

SKILL REQUIREMENT
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