Cold Outreach & Lead Gen VA (Intermediate)

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TYPE OF WORK

Full Time

SALARY

Negotiable

HOURS PER WEEK

40

DATE UPDATED

Apr 10, 2026

JOB OVERVIEW

We are seeking an Intermediate Tech VA specializing in outbound sales operations. This role is designed for a self-starter who can own the operational layer of your cold email systems—specifically within Instantly.ai—ensuring that campaigns remain healthy and high-performing so you can focus exclusively on strategy and sales conversations.

Role Type: Tech VA / Outbound Operations
Seniority: Intermediate
Job Type: Full-time Permanent
Timezone: EST (Eastern)
Compensation: Negotiable


Main Responsibilities / Day-to-Day
- Campaign Management: Manage and maintain cold email campaigns in Instantly.ai, including sequencing updates and rigorous deliverability monitoring.
- Lead Acquisition: Research, scrape, and build targeted lead lists using LinkedIn Sales Navigator and related scraping tools.
- Technical Infrastructure: Handle all technical setup tasks including domain warmup, inbox rotation, tool integrations, and initial campaign configurations.
- Copywriting & Optimization: Rewrite or refresh cold email scripts based on performance data to keep engagement high.
- Performance Tracking: Proactively flag issues, surface weekly updates on campaign health, and provide monthly summaries with actionable observations.
- Data Quality: Scrape, clean, and structure lead lists to ensure they are 100% campaign-ready and ICP-matched.


Essential Qualifications / Must-Haves
- Platform Expertise: Proven experience running cold email campaigns end-to-end, specifically within Instantly.ai.
- Technical Knowledge: Deep understanding of inbox health, deliverability management, and domain warmup protocols.
- Lead Generation: Hands-on experience with LinkedIn Sales Navigator for lead research and list building.
- Communication: Fluent English speaker/writer capable of reviewing and managing scripts without hand-holding.
Autonomy: Strong async communicator who can take a brief and execute independently without requiring daily check-ins.


Preferred Skills / Nice-to-Haves
- Marketing Instincts: Strong copywriting skills to "punch up" a sequence and experience running A/B tests on subject lines and CTAs.
- Automation Literacy: Working knowledge of Zapier or Make to connect sales tools and reduce manual data entry.
- Sales Acumen: Familiarity with outbound sales workflows and a sharp eye for distinguishing high-quality leads from low-quality ones.


KPIs / Success Metrics
- Campaign Health: Ensuring campaigns are live, healthy, and sending without deliverability or bounce issues.
- Lead Delivery: Weekly delivery of lead lists at the agreed volume and quality (ICP-matched).
- Engagement Benchmarks: Maintaining email open rates at 40%+ with positive trends in reply rates.
- Operational Reliability: Zero "dropped balls"—completing tasks and tech setups within agreed turnaround times without needing follow-up chasing.

Hiring Process ?
Round 1 – Interview with Talent Team (skills + experience assessment) ?
Round 2 – Interview with Hiring Manager (project scope + compensation discussion)??

If interested please send your update CV/Resume along with brief summary of your experience in technical/automations

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