Meta Ads Specialist + Tech Lead

Location: Remote | Full-Time | Strong Overlap with Eastern Hours

Compensation: Fixed monthly salary (USD), based on experience and location, with performance-based bonuses. This is a full-time, long-term role.

Why This Role Rocks:

This is not a “run ads and send reports” position.

As our Facebook Ads Specialist + Technical Lead, you’ll own the entire paid growth engine that fuels Podcast Your Brand’s revenue. Your work directly impacts pipeline, sales velocity, and company growth by consistently generating 5–10 qualified discovery calls per week.

You’ll work closely with our CEO and creative team to design, launch, test, and scale full-funnel campaigns - from ads and landing pages to email automations and tracking infrastructure.
If you love performance marketing, thrive on numbers like CPL, ROAS, and booked calls, and enjoy building systems that actually convert, this role was built for you.

Your Mission:

Drive consistent, high-quality sales discovery calls (5–10 per week) through paid ads, email marketing, and technically sound funnel execution.

The Role:

As our Facebook Ads Specialist + Technical Lead, you’ll own and optimize our paid marketing ecosystem end-to-end.

This role sits at the intersection of:
- Performance marketing
- Technical funnel implementation
- Analytics and optimization

You’ll be responsible not only for strategy, but also for hands-on execution across Facebook Ads, Google Ads, landing pages, automations, and tracking systems.

Responsibilities:

Paid Media Management
- Own Facebook Ads strategy, setup, testing, and scaling ($3K–10K/month initially, scaling to $20K+)
- Manage and optimize a targeted Google Ads account focused on discovery call generation
- Run ongoing A/B tests across audiences, creatives, offers, and funnels
- Track and optimize CPL, CTR, ROAS, and booked call volume weekly

Funnel & Technical Execution
- Set up, manage, and troubleshoot pixels, tracking, and integrations across:
- Clickfunnels
- WordPress (Elementor)
- GoHighLevel
- Build, test, and optimize landing pages and funnels for conversion
- Ensure analytics, attribution, and reporting systems are accurate and reliable


Email & Content Marketing
- Own and manage the weekly newsletter (2x per week)
- Segment lists and maintain tagging, logic, and automations in GoHighLevel
- Support cold email outreach initiatives (when applicable)
- Publish 2–3 value-driven Facebook Page posts per week aligned with campaign goals

Creative & Team Collaboration
- Partner with the CEO, designers, and video editors to develop high-performing ad assets
- Translate creative briefs into effective paid and organic implementations
- Provide performance feedback to guide future creative direction

Client Campaign Support
- Assist with technical setup and integrations for client lead-generation email sequences
- Coordinate with internal teams to ensure campaigns align with tracking and success metrics

Must-Have Experience:
- 3+ years of experience running paid media campaigns (Facebook required; Google Ads preferred)
- Deep understanding of Meta Ads (targeting, bidding, creative testing, optimization)
- Proven experience with full-funnel strategy and execution
- Strong technical skills across:
- Facebook Ads Manager
- Google Ads
- Clickfunnels
- WordPress (Elementor)
- GoHighLevel
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- Proficiency in pixel setup, conversion tracking, and performance reporting
- Excellent communication, organization, and ownership mindset

Bonus (but not required):
- Experience working with podcast agencies or high-ticket service businesses
- Familiarity with B2B or professional services marketing
- Experience supporting client-facing growth campaigns

What we offer:
- Competitive Monthly Pay: we are looking for the right person to work with us long-term. Pay will be competitive for the role as well as a lucrative bonuses in place for the team (That you - can participate in) as well as bonuses individually
- Full-time position with BONUS: This is a full-time position so we need this to be your biggest and primary priority from a work stand-point. Give us your best and we can work to give you bonuses along the way for helping the company hit our goals.
- Flexible Schedule: Work remotely with autonomy, as long as you’re available during core Eastern Time Zone hours for meetings and calls.
- Long-Term Growth: We are looking for a tea ---------- mber who can grow with us and play an increasingly integral role in our day-to-day production dept.
- Collaborative Team Culture: Work directly with our CEO and creative team, producing content for high-caliber clients.

About Us:

Podcast Your Brand is an industry-leading podcast agency helping B2B founders, attorneys, financial experts, and entrepreneurs create profitable podcasts that generate leads, build authority, and grow their businesses.

Our clients are proven, successful, high-trust leaders who care deeply about impact, content, and credibility.

We’re growing quickly, and we need a creative, detail-oriented video editor who can bring long-form podcast and thought leadership content to life, transforming raw footage into engaging videos optimized for YouTube and beyond.

Our Culture and Values:

At Podcast Your Brand, we believe in fostering a culture of excellence, accountability, and creativity. We align ourselves with the following principles:

The Four Agreements:
- Be impeccable with your word.
- Don’t take anything personally.
- Don’t make assumptions.
- Always do your best.

The Four Referability Habits:
- Show up on time.
- Do what you say.
- Finish what you start.
- Say please and thank you.

Core Values:
- Take radical responsibility and be accountable.
- Everything is figure-out-able.
- Create wow factors and ---------- nts.
- Do what it takes to win - for us and our clients.

How to Apply:

If you’re excited to take ownership of growth campaigns and lead technical execution that drives real revenue.

To apply, please fill out this form
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We’ll review all submissions and reach out to candidates selected for the next phase.

Best of luck!!