The Funnel Bros

Email & SMS Retention Specialist (AI-Native)

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: TYPE OF WORK

Full Time

: SALARY

$1,500 AUD / month (Paid Monthly)

: HOURS PER WEEK

40

: DATE UPDATED

Mar 4, 2026

JOB OVERVIEW

Job Title: Email & SMS Retention Specialist (AI-Native) – Beauty Sleep Club

Salary: $1,500 AUD / month (Paid Monthly)

Type: Full-Time (40 hours/week)

Website: ----------

About the Brand

Beauty Sleep Club is a rapidly growing e-commerce brand primarily selling mouth tape to women. We focus on a premium "Beauty Sleep" ritual with over 50,000 customers. We are currently scaling aggressively and need a world-class retention expert to turn our one-time buyers into lifelong subscribers.

The Mission
Your goal is to own the entire customer lifecycle. You will move us away from "batch-and-blast" emails toward a highly personalized, AI-driven retention engine that maximizes Customer Lifetime Value (LTV).

Your Key Performance Indicators (KPIs)
Revenue Growth: Responsible for driving 30%+ of total store revenue via the Email/SMS channel.
Subscription Growth: Convert a minimum of 5-10% of one-time buyers into recurring "Sleep Club" members.
Engagement: Maintain and improve open rates (Target: 40%+) and click-through rates (Target: 3%+).
Flow Performance: Optimize and maintain high-converting automation flows, specifically for Abandoned Carts, Browse Abandonment, and Post-Purchase sequences.
Efficiency: Reduce platform costs by cleaning lists and optimizing SMS/Email credit usage.

Core Responsibilities
Lifecycle Orchestration: Plan and execute a monthly calendar of promotional campaigns and SMS strategies.
Flow Optimization: Build and refine complex automated journeys (Welcome, Win-back, Fulfillment updates, etc.).
AI-Creative Direction: Use NanoBananaPro to analyze high-performing "Big Brand" models and translate those learnings into our creative strategy.
Weekly Reporting: Provide a detailed "State of the List" report every Monday, covering Revenue per Recipient, Churn Rate, and Flow performance.
Cost Management: Proactively audit our software (Klaviyo/Postscript/Attentive) to ensure we are not overpaying for inactive subscribers or inefficient SMS sends.

Technical Skills Required
Platform Mastery: Advanced experience with Klaviyo (or similar) and Shopify.
Copywriting: Ability to write high-converting, "on-brand" copy that speaks to women interested in beauty and sleep hygiene.
AI Savvy: Proficiency in using AI agents for segmentation, content creation, and A/B testing.
Analytical Mindset: You enjoy digging into data to find why a specific segment is churning and creating a plan to fix it.

How to Apply
Please send a message with the subject line "Beauty Sleep Ritual" and include:
A link to a portfolio or case study where you increased retention revenue for a 7-figure brand.
Your favorite "AI hack" for improving email open rates.
A brief explanation of how you would convert 50,000 one-time buyers into subscribers.

SKILL REQUIREMENT

Email Marketing AI Automation

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The Funnel Bros

Email & SMS Retention Specialist (AI-Native)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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