WordPress & Marketing Automation Specialist

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TYPE OF WORK

Full Time

SALARY

?62,000 - ?75,800 per month

HOURS PER WEEK

20

DATE UPDATED

Mar 3, 2026

JOB OVERVIEW

We're looking for a highly capable WordPress & Marketing Automation Specialist to manage and optimize our funnel infrastructure, CRM automations, and website stability.

This is not a beginner VA role.

You'll be responsible for building and maintaining structured automation systems inside Keap and Go High Level, as well as managing our WordPress + WooCommerce ecosystem.

If you love clean tagging structures, preventing automation chaos, and building scalable systems — this will suit you.


WHAT YOU'LL BE DOING
------------------------------------------------------------

Marketing Automation & CRM (Keap + GHL)

- Build and maintain structured automation workflows
- Implement cohort-based challenge funnels (email + SMS)
- Set up buyer routing and suppression logic
- Ensure clean tagging taxonomy and segmentation
- Integrate GHL ? Keap with proper duplicate prevention
- Configure goal-based exits and lifecycle management
- QA and test full customer journeys
- Maintain database hygiene and reporting clarity

Funnel & Website Maintenance (WordPress)

- Maintain WordPress site performance and stability
- Manage WooCommerce + Subscriptions
- Work with FunnelKit, AccessAlly, and related plugins
- Troubleshoot checkout, tagging, and webhook issues
- Monitor plugin conflicts and system reliability
- Implement landing pages and minor layout updates (no heavy design work)
- Ensure clean staging ? production deployments

Systems & Optimization

- Improve automation efficiency
- Reduce tag bloat and campaign conflicts
- Create reusable campaign frameworks
- Document processes for duplication and scaling
- Identify and fix edge-case breakdowns


OUR CURRENT STACK
------------------------------------------------------------

- WordPress
- WooCommerce + Subscriptions
- FunnelKit (Cart + Automations)
- AccessAlly
- Keap (CRM & Campaign Builder)
- Go High Level (Forms & Lead Capture)
- Stripe / PayPal
- SMS via Keap provider
- Custom WordPress plugins

Experience with this type of ecosystem is essential.


WHO THIS IS PERFECT FOR
------------------------------------------------------------

You:

- Think in systems, not just tasks
- Understand CRM lifecycle architecture
- Know how to prevent automation conflicts
- Have strong troubleshooting ability
- Can debug webhooks and purchase triggers
- Understand membership/subscription logic
- Care about clean naming conventions and scalability
- Don't panic when something breaks — you diagnose
- Uses AI tools as a core part of your workflow — not optional (ChatGPT, Gemini, Claude, Claude Code, Cursor, or similar)

You've likely worked on:

- Info product businesses
- Membership programs
- Coaching funnels
- Challenge funnels
- Subscription products


WHAT WE DON'T NEED
------------------------------------------------------------

- Graphic designers
- Copywriters
- Beginner WordPress VAs
- People who only know page builders
- People who have never worked with Keap


ENGAGEMENT DETAILS
------------------------------------------------------------

- Remote
- Ongoing role
- 10–20 hours per week initially
- Potential to expand

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