Content Strategy & Growth Lead

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: TYPE OF WORK

Full Time

: SALARY

$6-8

: HOURS PER WEEK

40

: DATE UPDATED

Feb 27, 2026

JOB OVERVIEW

1. The Three Pillars of the Role
Pillar 1: Search & Discovery (The "Growth" Engine)
• The Mandate: Own the organic funnel. It’s not just about "SEO keywords"; it’s about Search Intent, visibility and sediment
• Key Tasks: Keyword gap analysis finding what our competitors rank for using semrush, technical SEO audits, and managing llm’s and AI content visibility.
• "Product-Led Content" designed for DIY (e.g., how a blog post directly leads a user to sign up for your service).
• KPIs: Organic traffic growth, Keyword rankings (Top 3/Top 10), and Backlink profile strength.
• Local SEO on the gmb map pack ( update services and postal code, use gimp to edit meta data / gps geo tag) questions and reviews
• Identify best software’s and request for Kpi’s and business goals.
Pillar 2: Authority & Conversion (The "Strategy" Engine)
• The Mandate: Establish the brand as a "Thought Leader" in drywall using AI and semrush reports to answer queries and questions
• Key Tasks: Developing Lead Magnets (PDFs, templates, tools) that capture emails, and setup quotes through website and emails. Think email campaigns
• KPIs: Conversion Rate lead generation.
Pillar 3: Community & Distribution (The "Social" Touch)
• The Mandate: Social media shouldn't be a silo; it’s a distribution channel for the content built in Pillars 1 and 2 leading to engagement and lead generation.
• Key Tasks: "Content design and implementation on IG, Facebook, other along with google ads
• KPIs: Engagement Rate, Social Share of Voice, and Referral Traffic from social to the website.

Role Overview

The Content Strategy & Growth Lead is the digital architect of the company’s local market dominance. Unlike a traditional writer, this lead is responsible for the entire "Lead-to-Contract" lifecycle. They manage website and customer brands as a high-performance sales asset, using SEO to drive discovery, AI-augmented content to build authority, and GHL automations to convert local Edmonton traffic to estimates across various service based business.
________________________________________
II. The Role Matrix: Responsibility vs. Impact
How the Lead’s effort translates into business results.
Focus Area Core Responsibilities GHL / Technical Integration Business Impact (KPI)
Strategy (50%) Keyword gap analysis, Technical SEO audits, AI Content management, and competitor ---------- e SEMrush GHL Dashboards & GA4: Tracking lead source attribution and pipeline value. Organic Dominance: Ranking in Top 3 for drywall keywords and sediment (long tail and phrase) and the GMB Map Pack.
Creation (30%) Writing SEO blogs, Lead Magnets (PDFs), Case Studies, and high-conversion landing page copy. GHL Funnels & Email Builder: Building the lead capture forms and automated nurture sequences. Conversion Velocity: Increasing the ratio of site visitors to "Request a Quote" submissions.
Social (20%) GMB Map Pack optimization, content "atomization" (IG/FB), and geo-tagging project photos. GHL Unified Inbox: Monitoring DMs and GMB reviews to drive the "Speed-to-Lead." Brand Authority: Improved local sentiment and consistent "Social Proof."
________________________________________
III. Detailed Job Scope
This role is categorized into three functional "Engines" that power the growth of the business.
1. The Growth Engine (Search & Discovery)
• Local SEO & GMB: Owning the Edmonton Map Pack. This includes updating services and using GIMP to embed GPS metadata/geo-tags into job site photos to signal hyper-local relevance to Google.Targeting the new construction areas for drywalling basements.
• Search Intent & Sentiment: Moving beyond keywords to understand why customers search (Drywall repair vs. new basement drywall services). Managing LLMs and AI to scale content while maintaining a "human," trustworthy tone.
• Product-Led SEO: Crafting blog posts on topics that solve a problem and immediately offer a solution (e.g., "Fixing Ceiling Cracks" links to a "Book Repair" form) and social media to produce funnel.
• Design and execute a backlink program with paid and shared links.
• Enter/submit to local directories increasing citations and checking backlinks
2. The Strategy Engine (Authority & Conversion)
• Thought Leadership: Positioning the company as the "Edmonton Expert" by creating authoritative guides on Alberta-specific construction standards, humidity control, and soundproofing. Talk with area lead.
• Lead Magnet Loop: Designing and implementing high-value assets (e.g., The 2026 Edmonton Basement Finishing Cost Guide) to capture emails within GHL funnels.
• Automated Nurture: Writing and managing weekly newsletters and SMS/Email sequences that educate leads who aren't ready to book an estimate immediately. This would be focused on the builder/renovation/condo management companies.
3. The Interaction Engine (Community & Distribution)
• Omnichannel "Atomization": Taking one core asset (like a project case study in Glenora or Windermere) and distributing it across IG, FB, and GMB to ensure consistent brand visibility. Or other target videos like 2026 Edmonton Basement Finishing Cost Guide
• Unified Inbox Mastery: Managing the GHL "Conversations" tab to ensure every inquiry from the website or social media is moved into the "Opportunities" pipeline within minutes.
________________________________________
IV. Typical Same 8-Hour Day (Integrated Workflow) Input needed
• 08:00 – 09:00 | The "Front Line": Manage the GHL Unified Inbox. Respond to new Edmonton quote requests, reply to GMB reviews, and handle any social ---------- eck with team for manual crm from phone call or leads in email inbox or google workspace
• 09:00 – 11:00 | Deep SEO & Geo-Targeting: Audit example ---------- for technical errors and communicate with website developer. Perform keyword gap analysis against local competitors. Process new project photos in GIMP with geo-tags for the GMB Map Pack.
• 11:00 – 12:30 | Authoritative Creation: Use AI to draft, then manually polish, a high-value blog post for the website focused on a specific service (e.g., Taping & Finishing). Or other recommendation off Semrush
• 12:30 – 13:30 | Break
• 13:30 – 15:00 | Funnel Architecture: Log into GHL to build/update a landing page. Design the "Lead Magnet" delivery workflow and ensure all forms on the domain are working perfectly.
• 15:00 – 16:30 | Social Distribution: "Atomize" the morning’s blog post into a series of visual updates for IG/FB and GMB. Launch/Monitor social ads if applicable.
• 16:30 – 17:00 | Data & KPI Audit: Review GA4 and GHL Dashboards. Analyze why traffic changed and update the "Growth Scorecard" for the business goals.

SKILL REQUIREMENT

On-Page Content Management GoHighLevel

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Content Strategy & Growth Lead

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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