Head of Brand & Digital operations

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: TYPE OF WORK

Full Time

: SALARY

$2000

: HOURS PER WEEK

40

: DATE UPDATED

Feb 25, 2026

JOB OVERVIEW

Head of Brand & Digital Operations

Multi-Brand Portfolio – Manufacturing, Cannabis & Retail

About Us

We are a vertically integrated company operating:
• Manufacturing (BHO products & cartridges)
• 5 product brands
• 1 cannabis brand
• 3 retail store locations

We are entering a professionalization phase and are looking for a high-level operator to bring structure, consistency, and strategic elevation across our entire brand and digital ecosystem.

This is not a virtual assistant role.
This is a leadership role.

You will report directly to the CEO.

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Role Overview

You will own all brand and digital presentation across our portfolio.

Your first priority is to standardize and organize.
Your second priority is to strategically elevate.

You will not be expected to do all production work yourself. You will manage freelancers and contractors where appropriate (designers, developers, content creators, etc.).

We are looking for someone who thinks in systems, not tasks.

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Phase 1: Control & Standardize
• Audit all brands (5 manufacturing brands + cannabis brand + retail brand)
• Standardize SKU naming conventions
• Clean up and optimize menu structure (Leafly, Dutchie, etc.)
• Organize digital assets and packaging files
• Align brand presentation across websites, social, retail, and packaging
• Create documentation and internal brand guidelines
• Standardize product descriptions and retail presentation formats

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Phase 2: Elevate
• Improve packaging sophistication and direction
• Oversee website rebuild(s) and UX improvements
• Strengthen differentiation between product brands
• Implement structured social media systems
• Develop product launch playbooks
• Improve overall digital and retail presentation quality

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What This Role Is NOT
• Not a virtual assistant
• Not just a social media manager
• Not just a graphic designer
• Not a task-taker

We are looking for a strategic operator who can build systems, manage complexity, and lead execution.

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Required Experience
• Experience managing multiple brands at once
• Strong systems and process thinking
• Experience overseeing designers and developers
• Experience improving website structure and UX
• Strong written and verbal English communication
• Comfortable managing freelancers and enforcing deadlines
• Highly organized and deadline-driven
• Retail or regulated industry experience is a plus

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What We’re Looking For

Someone who:
• Thinks in 30/60/90-day plans
• Identifies problems without being told
• Builds structure before jumping into redesign
• Can manage complexity without becoming overwhelmed
• Communicates clearly and professionally
• Is comfortable working directly with a CEO
• Wants long-term growth with a growing company

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Compensation
• Full-time
• $2,000/month (based on experience)
• Long-term opportunity
• Performance-based increases possible

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Hiring Process

We take this role seriously and are hiring for long-term leadership.

Our process includes:
1. Application review
2. Video interview(s)
3. Paid strategic assessment for shortlisted candidates

The paid assessment (approximately 5–7 hours of work) will involve reviewing part of our brand and digital ecosystem and presenting:
• Key weaknesses and opportunities
• Quick wins
• A structured 90-day improvement roadmap
• Recommended systems to install

This is a paid assignment. We respect your time and will compensate selected candidates for this step.

We are evaluating strategic thinking, organization, and leadership ability — not looking for free labor.

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Application Instructions

To apply, please answer the following:
1. If hired, what would your first 30 days look like in this role?
2. Describe a time you improved a disorganized system across multiple brands.
3. Have you managed designers or developers before? If yes, explain how.
4. Provide examples of brands or digital ecosystems you’ve helped organize or elevate.

Applications without detailed responses will not be considered.

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SKILL REQUIREMENT

Marketing Graphic Design Digital Marketing

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Head of Brand & Digital operations

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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