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TYPE OF WORK
Full Time
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SALARY
Base Salary: 16 usd to 21 usd per hour
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HOURS PER WEEK
TBD
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DATE UPDATED
Feb 20, 2026
Role Overview
The Director of Sales & Leadership Development is responsible for driving revenue
performance across three primary areas:
1) Call Center Sales Performance & Leadership Development
2) Growth Representative Performance (Realtor Acquisition & Retention)
3) Sales and Marketing Revenue Alignment
This role owns close ratio, ticket average, leader development, field growth effectiveness,
and the revenue feedback loop between sales and marketing.
Primary Responsibilities
1) Call Center Sales Leadership & Performance
The Director will:
• Improve close ratio and overall conversion performance
• Increase average ticket size through package optimization and structured upsell systems
• Develop and train Team Leads and future Managers
• Implement objection-handling frameworks and call review standards
• Lead structured call audits and coaching cadence
• Build and maintain a Sales Playbook and leader certification program
• Hold sales leaders accountable for coaching activity and measurable improvement
Key Outcomes:
• Higher close ratio
• Higher ticket average
• Strong frontline leaders capable of coaching independently
2) Growth Representative Leadership (Realtor Acquisition & Retention)
The Director will:
• Improve realtor retention through structured follow-up systems
• Strengthen onboarding processes for new realtors
• Improve cold calling and expansion strategy in new markets
• Establish clear activity standards for boots-on-the-ground Growth Reps
• Track and improve referral conversion by market
• Build accountability systems to measure farming vs hunting effectiveness
Key Outcomes:
• Increased realtor retention rate
• Increased new realtor acquisition
• Improved referral consistency and productivity per market
3) Sales ? Marketing Revenue Alignment (Every 30 Days)
The Director is responsible for ensuring that marketing performance is aligned to revenue
outcomes.
Every 30 days, the Director will lead a structured Sales ? Marketing Revenue Alignment
meeting to review performance data and implement revenue-driven adjustments.
The 30-Day Revenue Review must include:
• Close rate by lead source (last 30 days)
• Qualified lead rate by source
• Top 5 objections heard from paid ad leads
• Ticket average by source
• Market or campaign performance improvements and root cause analysis
• One revenue-focused test to implement in the next 30 days (offer, message, targeting, or
positioning adjustment)
This role is responsible for providing actionable sales data to the marketing team. The
marketing team is responsible for execution.
Key Outcomes:
• Improved close ratio from paid ad leads
• Improved revenue per lead
• Reduced lead waste
• Clear marketing ROI accountability
Role Boundaries
The Director provides revenue insight, performance analysis, and strategic direction.
This role does not:
• Manage ad creative production
• Run PPC campaigns directly
• Execute media buying
• Perform graphic design or content posting
The Director ensures marketing is revenue-aligned. Execution remains with the marketing
team.
KPIs & Performance Metrics
1) Call Center Performance KPIs (Primary Revenue Engine)
A. Ticket Average
• Current Baseline: $640
• Target Goal: $820
B. Close Ratio
• Target Goal: 80%
C. Ultra Package Penetration
• Target Goal: 50% or greater Ultra package penetration
• Standard: High-performing agents should exceed 50% Ultra package adoption rate
2) Growth Representative KPI
Agent Retention Rate
• Target Goal: 3% retention rate improvement (minimum benchmark; further growth
expected as systems stabilize)
3) Marketing KPI
Percentage of Qualified Leads
• Target Goal: 70% qualified lead rate
KPI Priority Order
1) Ticket Average ($640 ? $820)
2) Close Ratio (80%)
3) Ultra Package Penetration (?50%)
4) Agent Retention (3%+ improvement)
5) Qualified Leads (70%)
