Google Ads Specialist / Paid Search Execution Lead – Lead Gen Focus, Full-Time, PST Overlap

About SBCAN Search Marketing

SBCAN Search Marketing is a small paid media agency based in California. We specialize in structured Google Ads execution, clean conversion tracking, and performance-focused optimization.

Most of our work is for lead generation, service businesses, SaaS, eCommerce, education, and local/regional campaigns. We care about business results, not just clicks, impressions, or low-cost leads.

We are looking for a long-term tea ---------- mber who wants stability, ownership, and growth.

Important: This Is a Focused Full-Time Role

This is not a freelance side project, agency subcontractor role, or extra client account.

We are looking for someone who wants this to become their primary full-time position. We are open to candidates who are currently employed full-time, as long as they are willing to give proper notice and transition into this role if hired.

This role is not a good fit for someone trying to work multiple full-time jobs at the same time or manage a large freelance client roster during working hours.

Individual applicants only. No agencies or subcontracting.

Role Overview

We are hiring a Google Ads Specialist / Paid Search Execution Lead to support campaign builds, optimizations, tracking QA, reporting support, and ongoing account maintenance across multiple client accounts.

You will work directly with the agency owner/strategist. You will not be responsible for speaking with clients, but you must communicate clearly, stay organized, and follow through on tasks without items slipping through the cracks.

In the beginning, you will support existing campaigns, learn our systems, and help with execution. Over time, the goal is for you to own more of the day-to-day paid search execution across accounts.

What This Role Is Really About

Technical Google Ads skill matters, but reliability matters just as much.

We need someone who:

Can focus during working hours
Communicates clearly and consistently
Updates tasks without being chased
Notices details before they become problems
Understands lead quality, not just lead volume
Can follow SOPs but also think critically
Speaks up early when something is unclear or blocked
Wants a stable, long-term role instead of short-term freelance work
Responsibilities
Google Ads Execution

You will help with:

Building and optimizing Google Search campaigns
Managing Performance Max campaigns when appropriate
Reviewing search terms and adding negative keywords
Improving campaign structure, ad groups, keywords, and match types
Writing and testing responsive search ads
Monitoring budgets, pacing, bids, and conversion performance
Reviewing lead quality signals and identifying wasted spend
Flagging landing page or offer issues that may affect conversion quality
Helping with campaign QA before launches
Assisting with Microsoft Ads when needed
Tracking & Measurement

You should be comfortable helping with:

GA4 review and troubleshooting
Google Tag Manager QA
Conversion action checks
Identifying duplicate, weak, or misleading conversion actions
Making sure campaigns are optimizing toward meaningful actions
Communicating tracking issues clearly
Process & Communication

You will also be expected to:

Update tasks daily in ClickUp
Document completed work clearly
Leave notes on campaign changes
Send concise updates when requested
Ask questions early instead of guessing
Follow internal checklists and SOPs
Communicate when priorities need clarification
Secondary Paid Social Support

Google Ads is the primary focus, but some support may include:

Meta campaign builds
LinkedIn campaign builds
Creative testing support
Basic paid social monitoring
What Success Looks Like

You will be successful in this role if:

Campaigns are structured cleanly
Search terms are reviewed consistently
Negative keyword lists are maintained
Tracking issues are caught early
Tasks are completed without repeated reminders
Account changes are documented clearly
Lead quality improves, not just lead volume
The agency owner can trust that execution details are being handled
Requirements
Strong hands-on Google Ads experience
Experience with Google Search lead generation campaigns
Experience managing accounts with at least $5,000/month in ad spend
Strong understanding of campaign structure, match types, search terms, negatives, bidding, and conversion tracking
Experience with GA4 and Google Tag Manager
Good written English
Strong attention to detail
Organized and process-oriented
Comfortable working inside ClickUp, Google Sheets, and SOPs
Available for daily PST overlap
Nice to Have
Microsoft Ads experience
Meta Ads experience
LinkedIn Ads experience
Local service business lead gen experience
SaaS lead gen experience
Landing page/CRO feedback experience
Call tracking or CRM tracking experience
Hours & Compensation
Full-time
40 hours/week
Must overlap with PST business hours at least 4 hours per day
Compensation: $2,000–$2,700/month USD, depending on experience and fit
Long-term growth opportunity
Salary reviews available based on reliability, communication, and performance
Loyalty/13th-month-style bonus available after 12 months for strong performance
To Apply

Please answer all questions carefully. Applications that do not answer every question will not be considered.

Start your application with the word Focus so we know you read the full post.
Describe how you would structure a $10,000/month Google Search campaign for a local or regional service business where lead quality matters more than lead volume. Include campaign structure, match types, bidding strategy, and how you would manage negatives.
If a campaign is generating leads at a good cost per lead, but the client says the leads are low quality, what would you check first?
Confirm your availability for PST overlap. What hours could you consistently work?
How many Google Ads accounts or clients are you currently managing?
Are you currently working a full-time job, part-time job, agency role, or recurring freelance/client work? Please explain clearly.
If hired, would this role become your primary full-time position? If you are currently employed, what notice period would you need?
What is the largest monthly Google Ads budget you have personally managed?
Briefly describe one example where you improved lead quality, not just cost per lead. Please do not include confidential client information.

We review applications carefully and are looking for someone serious about long-term growth, focus, and high-quality execution.