Full Time
1500
40
Feb 18, 2026
We’re a Canadian-based e-commerce brand selling tactical pens and self-defense tools. Our customers are mainly in the United States.
Our founder is a published author and world expert in pen-based self-defense. We have strong existing rankings and a clear keyword strategy — we need someone to execute it at scale.
This is not a “just write articles” role. You own the full content pipeline: keyword selection ? content brief ? writing ? on-page SEO ? images ? publishing ? performance tracking. You think like a strategist and execute like a writer.
What you’ll do every week:
• Write and publish 10 SEO-optimized blog posts (1,500–3,000 words each)
• Select target keywords from our prioritized keyword map using SEMrush data
• Optimize every article with SurferSEO: title tags, meta descriptions, NLP terms, header structure
• Build strategic internal links across the site (you’ll know the full content map because you built it)
• Create AI-generated images and infographics (we’ll train you on our workflow)
• Publish in Shopify with all metadata configured
• Track rankings and report on content performance weekly
• Incorporate founder’s expert voice memos into content (transcripts provided)
You MUST have:
• 2+ years of combined SEO + content writing experience with rankings you can show
• Hands-on experience with SEMrush or Ahrefs AND SurferSEO or Clearscope
• Active use of Claude or ChatGPT in your content workflow (not optional — this is how we work)
• Experience with Shopify or WordPress CMS
• Ability to write 10 quality, optimized posts per week consistently
• Google Search Console proficiency
Big plus:
• Interest in self-defense, EDC, tactical gear, or personal safety
• E-commerce content experience (product pages, comparison articles, buyer’s guides)
• Experience with AI image generation tools