Senior Social Media & Marketing Manager (D2C E-commerce Coffee Brand) *Full Time | Remote (Asia Time Zone)

Innovative global coffee brand inventing one-of-a-kind tools redefining how coffee is experienced. Seeking a Marketing Manager to own campaigns, launches, and cross-channel execution alongside founders.


ABOUT ICOSA BREWHOUSE:
ICOSA Brewhouse is a globally recognized specialty coffee brand redefining how coffee is experienced. We are shaping coffee culture around the world. ( ---------- / ---------- )

We design and invent one-of-a-kind tools that didn’t exist before — tools that elevate everyday rituals and introduce new ways of enjoying coffee.

From record-breaking Kickstarter launches to collaborations with world-class coffee professionals, our products are used by champions, in top cafés, and in homes in 100+ countries around the world.

We are a design-led, innovation-driven brand operating in a niche we are actively shaping. We build thoughtfully, test deliberately, and care deeply about quality — in both product and execution.

As we continue to innovate, launch new products, and grow, we are looking for a Senior Social Media & Marketing Manager to take ownership of how our work is brought to life across channels.

You won’t just publish content.

You’ll help shape how new products are introduced, how campaigns are structured, and how our global community experiences our brand — while ensuring execution remains disciplined, consistent, and scalable.



YOUR ROLE AND OPPORTUNITY ON THE TEAM:
This is a senior marketing operator role. Execution is central — but it is not a junior content posting role.

You will work directly with our Marketing Lead to:
• Own day-to-day marketing delivery across core channels
• Structure and execute campaigns from planning through rollout
• Translate ideas into clear, executable briefs
• Coordinate creative production across internal, outsourced, and AI-assisted workflows
• Strengthen how our marketing engine operates over time

You will see early product prototypes.
You will contribute to campaign discussions before launch.
You will help shape how innovation is presented to a global audience.

Execution is central to this role — but so is judgment, ownership, and the ability to think in campaigns rather than isolated posts.


What you’ll own:

(1) Marketing Execution Across Channels
• Own social media execution (Instagram and Facebook).
• Plan and manage content calendars aligned with brand positioning.
• Ensure consistent publishing and follow-through across platforms.
• Manage inbox and community engagement, including partnership or influencer communication if required.
• Execute email campaigns aligned with launches, promotions, and collaborations.

You ensure marketing execution remains structured, timely, and dependable.

(2) Campaign Rollout & Launch Execution
• Support and execute seasonal campaigns, product launches, collaborations, and promotional initiatives.
• Translate marketing objectives into structured creative briefs.
• Coordinate creative asset development across designers, freelancers, and AI-supported workflows.
• Oversee cohesive cross-channel rollout so messaging, visuals, and timing align across social, email, and paid efforts.
• Strengthen campaign structure and rollout processes over time.

You think in campaigns — not just content pieces.

(3) Creative Briefing & Quality Control
• Create clear, structured briefs for design and content production.
• Maintain high standards of aesthetic consistency, messaging clarity, and brand voice integrity across both human and AI-assisted workflows.
• Draft copy or guide AI-assisted content creation when needed, ensuring outputs remain on-brand and high quality.
• Review creative outputs for brand alignment before escalation to the Marketing Lead.
• Collaborate comfortably in tools such as Figma or similar platforms to support execution and alignment.

You don’t need to be a designer — but you should have strong creative judgment.

(4) Growth & Operational Development
• Identify opportunities to refine workflows and strengthen how our marketing engine operates.
• Lead or contribute to structured testing and rollout of new channels or initiatives as capacity allows.
• Over time, take increasing ownership of campaign structuring, cross-channel coordination, partnership campaign oversight, and creative alignment across performance-driven efforts.

As you demonstrate reliability and judgment, your scope expands meaningfully.


What success looks like:
• Social and email channels operate smoothly with consistent execution and strong brand alignment.
• Campaigns are rolled out in a coordinated, cross-channel manner without last-minute chaos.
• Creative briefs are structured, clear, and reduce friction across collaborators.
• Marketing execution no longer bottlenecks leadership attention.
• Early experiments in new channels or initiatives are tested in a structured way.

Over time, you become a trusted execution leader within the marketing team.


What This Role Is Not:
• Not a pure content creator role.
• Not a brand strategist role.
• Not a paid media buyer role.
• Not an administrative coordinator role.

This is a senior marketing operator position inside a growing global brand.



ABOUT YOU / WHO WE’RE LOOKING FOR:
You are someone who:
• Understands how structured marketing campaigns come together.
• Can translate ideas into clear execution plans.
• Is comfortable owning delivery without hand-holding.
• Is comfortable reviewing performance data and using insights to inform execution decisions.
• Is strategic enough to think ahead — but practical enough to execute consistently.

You are strategic enough to think ahead — but practical enough to execute consistently.

Must have skills or experience:
• 4–6+ years of experience managing marketing and/or social for a brand.
• Experience executing structured marketing campaigns.
• Experience within D2C or product-based brands strongly preferred.
• Comfortable operating inside e-commerce environments.
• Highly detail-oriented and disciplined in follow-through.
• Strong creative judgment and ability to assess content quality and brand alignment.
• Comfort collaborating in design tools such as Figma.
• Comfortable working directly with founders in a small, fast-moving team.

Big pluses:
• Experience supporting product launches or crowdfunding campaigns.
• Experience creating, implementing, and refining marketing processes or building SOPs.
• Experience coordinating freelancers or creative collaborators.
• Familiarity with Klaviyo or similar email platforms.
• Exposure to AI-assisted marketing workflows.



WHY JOIN US:
At ICOSA Brewhouse, you will:
• Work directly with founders who are deeply involved in product design, positioning, and global campaigns.
• Operate close to innovation — seeing products and launches before they are introduced to the world.
• Contribute to campaigns that reach a global coffee audience.
• Have real ownership inside a small, high-performing team where your work is visible and impactful.
• Help shape coffee culture around the world.

We are a fully remote team — but we operate with structure and discipline.

You’ll be joining a close-knit group focused on building something meaningful with collaboration and accountability. There is no office politics. No unnecessary hierarchy. Just people committed to high standards.

We care deeply about growth — not just as a company, but as individuals. As we expand, there are real opportunities to take on broader ownership, lead initiatives, and shape how our marketing evolves.

If you want a role where:
• Your ideas are heard.
• Your execution matters.
• Your scope can grow with your capability.
You will feel at home here.



COMPENSATION AND WORKING STRUCTURE
Full time: 40 hours/week
Compensation range: $1,100-$1,800 (based on relevant experience and demonstrated capability)
Up to 16 days of paid time off annually
Asia time zone working hours required



HOW TO APPLY
Are you ready?

If you’d like to join us on our journey and grow together with us, we’re looking forward to meeting you.

We understand you may have a busy schedule, so we’ve made our application process extremely efficient.

To apply, please follow the steps below:
1. Complete the quick application: ----------
2. In the first question of the application start it with: "I’m (insert your name) from (insert your city/town) and my favourite food is (insert your favourite food). Then introduce yourself and why you think you’ll be a good fit for this position.
3. We’ll be in touch with next steps for the interview once we receive it.

We look forward to reviewing your application.