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TYPE OF WORK
Full Time
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SALARY
N/A
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HOURS PER WEEK
40
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DATE UPDATED
Sep 14, 2026
We are hiring a Paid Ads Expert to join our marketing agency. This role is 100% performance-driven.
Your responsibility is simple: generate qualified leads and profitable website purchases across multiple client accounts.
This is not a brand awareness or engagement role. We are looking for someone who understands funnels, tracking infrastructure, attribution logic, and ROI optimization.
Your Mission:
Plan, launch, optimize, and scale paid advertising campaigns that produce measurable business results — leads, sales, and revenue — for multiple clients simultaneously.
You will be accountable for performance metrics, not impressions.
Core Responsibilities:
Develop and execute full-funnel paid ad strategies for both e-commerce and B2B lead generation clients.
Plan, structure, and manage campaigns across:
1 Meta Ads
2 Google Ads (Search, Display, YouTube)
3 TikTok Ads (strong advantage)
Build conversion-focused campaigns optimized for:
1 Website purchases
2 Qualified lead submissions
Properly structure cold, warm, and retargeting campaigns with clear budget allocation logic.
Set up and manage tracking systems including:
1 Meta Pixel
2 Google Tag Manager (GTM)
3 GA4
4 Conversion events
5 Conversions API (preferred)
Implement structured attribution using UTMs and event tracking.
Conduct systematic A/B testing on:
1 Creatives
2 Audiences
3 Offers
4 Landing pages
Monitor and optimize performance metrics such as:
1 Cost per Lead (CPL)
2 Cost per Acquisition (CPA)
3 Return on Ad Spend (ROAS)
4 Conversion Rate (CVR)
Deliver weekly performance reports with:
1 Data insights
2 Optimization actions taken
3 Next-step strategy
Collaborate with designers, video editors, and account managers to align creative execution with campaign objectives.
Manage multiple client accounts simultaneously without performance decline.
Requirements:
Proven experience running conversion-focused paid campaigns for e-commerce and B2B lead generation.
Ability to demonstrate real performance results with clear metrics (CPL, CPA, ROAS, revenue impact).
Strong understanding of:
1 Audience targeting
2 Funnel structure
3 Retargeting strategy
4 Scaling methodology
Hands-on experience setting up tracking and analytics correctly (GTM, GA4, Pixel implementation).
Structured, data-driven optimization approach.
Ability to manage time, priorities, and performance across multiple active campaigns.
Clear communication and reporting skills.
What Success Looks Like:
Consistent generation of qualified leads at or below target CPL.
Profitable website purchases at sustainable CPA.
Transparent performance reporting with proactive optimization.
Stable performance while managing multiple client accounts.
Compensation:
Open to full-time monthly retainer. Please include your rate structure and availability.
To Apply:
Send 2–3 case studies showing:
1.1 Campaign structure
1.2 Budget level
1.3 Results achieved
1.4 Time frame
Briefly explain how you would structure a paid campaign to generate 50 qualified leads in 14 days.
Use the subject line: Performance Growth Operator
We are looking for someone who measures success in revenue and qualified leads — not impressions.
