Den Defenders

Content Analyst (Social + Video + Performance Insights)

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: TYPE OF WORK

Full Time

: SALARY

$1200 monthly + 13th month in December

: HOURS PER WEEK

40

: DATE UPDATED

Feb 16, 2026

JOB OVERVIEW

Content Analyst (Social + Video + Performance Insights)
Remote | Full-Time | Long-Term Role

Den Defenders is a premium home security brand specializing in high-end security doors and window screens. We create content that helps homeowners feel safer, shows off beautiful design, and drives real business growth.

We’re looking for a Content Analyst — someone who can combine creative instincts with performance analysis to help us make smarter content decisions every week.

This is not just a posting role.
This is a strategy + execution + optimization role.

------------------------------------------------------------

What You’ll Do

As our Content Analyst, you will:

- Analyze performance across Instagram, Facebook, TikTok, YouTube, and Pinterest
- Identify what content is working (and why)
- Recommend content directions based on data and trends
- Help plan weekly content themes and campaign ideas
- Edit short-form video content for organic and paid use
- Improve retention, pacing, hooks, and clarity in video edits
- Assist with AI tools to speed up content production
- Track insights and report results weekly

You’ll play a key role in helping our brand grow through smarter, more effective content.

------------------------------------------------------------

Ideal Candidate Has

- A strong eye for data-driven content analysis
- Ability to make independent decisions about content direction
- Experience working in the home service or home improvement space
- Familiarity with all major social media platforms
- 1–3 years experience editing video content for organic feeds and ad campaigns
- 1–3 years experience using AI tools to speed up content creation
- Strong communication skills

------------------------------------------------------------

Skills That Will Make You Stand Out

These are not required, but highly valuable:

- Local SEO experience
- AEO (Answer Engine Optimization) experience
- GEO (Generative Engine Optimization) experience
- Copywriting skills (hooks, captions, CTAs)
- Canva or basic graphic design ability
- Competitor and trend research skills
- Strong organizational systems (content calendars, asset tracking)
- Understanding of homeowner psychology and premium branding

------------------------------------------------------------

Tools You May Use

Depending on your strengths, you may work with:

- Meta Business Suite
- TikTok Analytics / YouTube Studio
- CapCut / Premiere / Descript
- Canva
- ChatGPT + other AI tools
- Google Sheets / Airtable / Metricool (content tracking)

------------------------------------------------------------

What Success Looks Like

In the first 60–90 days, you will:

- Improve our ability to identify top-performing content
- Help us publish more consistently and strategically
- Increase engagement, retention, and lead-driving content
- Provide clear weekly insights: what worked, what didn’t, and what’s next

------------------------------------------------------------

Work Style

We are looking for someone who is:

- Reliable and detail-oriented
- Curious and proactive
- Comfortable owning tasks without constant supervision
- Interested in long-term growth with a premium brand
- Comfortable working US hours (8am-4pm PST)

------------------------------------------------------------

To Apply

Please include:

1. A short video introduction about you
2. Examples of content or video work you’ve edited or analyzed
3. Your favorite social platform to work on (and why)
4. Answer these questions:
- How do you d ---------- what content to make more of?
- What metrics matter most for short-form video performance?
- What AI tools have you used in a content workflow?
- Have you worked with home service businesses before?

SKILL REQUIREMENT

Copywriting Social Media Content Creation Performance Tracking

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Den Defenders

Content Analyst (Social + Video + Performance Insights)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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