Creative Strategist (Meta Ads)

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TYPE OF WORK

Part Time

SALARY

$10-15

HOURS PER WEEK

20

DATE UPDATED

Feb 16, 2026

JOB OVERVIEW

Meta Ads Creative Strategist

Location: Remote
Reports to: Head of Paid Media + VP of Growth

We’re looking for a Meta Ads Creative Strategist who doesn’t just traffic ads — but owns performance from idea to iteration.

This role is for someone who lives and breathes direct response. Someone who studies the market, understands psychology, writes world-class ad copy, builds scripts that convert, and ruthlessly optimizes based on performance data.

You will work directly with our Head of Paid Media and VP of Growth to drive measurable revenue through creative strategy.

What You’ll Do

Own creative strategy for Meta (Facebook + Instagram) campaigns

Conduct deep customer, competitor, and market research

Write high-converting ad copy (UGC, founder ads, statics, hooks, headlines)

Develop video scripts and detailed creative briefs

Collaborate closely with designers, editors, and creators to ensure assets are executed properly

Manage timelines and ensure the creative team hits deadlines

Analyze performance daily and identify winning angles

Kill underperformers fast — no ego, no attachment

Iterate on top performers with structured testing frameworks

Maintain organized reporting, testing logs, and creative tracking

Continuously improve CTR, CVR, CPA, AOV, and MER

Who You Are

Extremely research-driven — assumptions are not your strategy

Experienced working cross-functionally with creative teams (designers, editors, UGC creators)

Highly organized and deadline-driven

Reliable. No excuses.

Obsessed with performance and continuous improvement

Comfortable being challenged and challenging ideas

Zero ego. If it’s not working, we pivot.

You think in hooks, angles, and psychology — not just visuals

You understand that creative is the lever.

This Is For You If:

You’ve scaled brands profitably on Meta

You understand how to build ads from customer language

You know how to turn data into direction

You test with structure, not guesswork

You thrive in high-accountability environments

To Apply

Please include:

Your Meta Ads performance metrics (ROAS, CPA, spend levels, industries)

2–3 ad examples or scripts you’ve written

A short explanation of how you approach creative testing

We’re looking for someone who wants to build, win, and get better every week.

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