Google Ads Specialist for Local Lead Generation

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TYPE OF WORK

Any

SALARY

500

HOURS PER WEEK

TBD

DATE UPDATED

Feb 15, 2026

JOB OVERVIEW

We are looking for a Google Ads specialist to manage and optimize Google Search campaigns for a local service based business focused on lead generation.

The goal is to generate qualified phone calls and form submissions at a profitable cost per lead.

Responsibilities

Build and structure Google Search campaigns for local lead generation

Perform keyword research based on intent

Write high converting ad copy

Set up and verify conversion tracking

Monitor search term reports and add negative keywords

Improve Quality Score

Reduce cost per lead over time through structured optimization

Requirements

Proven experience running Google Search campaigns for local lead gen

Strong understanding of match types and negative keyword strategy

Experience optimizing campaigns based on real data

Clear communication

To Apply

Briefly explain how you would structure a Google Search campaign for a local service business targeting one main city and two nearby cities, including how you would organize campaigns and ad groups.

Keep your answer concise and specific.

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