Google Ads Specialist (Shopify + GA4) — WFO

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TYPE OF WORK

Full Time

SALARY

800

HOURS PER WEEK

40

DATE UPDATED

Feb 21, 2026

JOB OVERVIEW

(a) About the role

We run two established pet businesses (e-commerce + veterinary clinic) with a deep base of warm customers. We are hiring a Google specialist to own our Google Ads + measurement stack end-to-end.

We are already spending on Google. Your first mission is to audit and fix our setup quickly, so we stop waste and can trust our tracking.

(b) What you will own

Google Ads (across all inventories)
- Manage and optimize campaigns across Search / Shopping / Performance Max / Display / YouTube
- Set clear campaign goals (sales/conversions) and control budget allocation
- Build and maintain clean account structure, audiences, and exclusions
- Improve efficiency and incrementality (not vanity reach)

Measurement (critical)
- Set up or fix GA4 for Shopify (and GTM if needed)
- Ensure conversion tracking is correct (no duplicates/wrong conversions)
- Enforce UTM discipline + build a simple weekly dashboard
- Document the setup so it stays clean long-term
- Audit our current campaigns and recommend what to pause/keep (fast)
- Improve account structure and spend efficiency
- Manage remarketing and any existing campaign types we are running (we will align on scope)

GA4 / Tracking / Measurement (critical)
- Set up or fix GA4 for Shopify (and GTM if needed)
- Ensure conversion tracking is correct and validated (no duplicate / wrong conversions)
- Enforce UTM discipline and build a simple weekly performance dashboard
- Document the setup so it stays clean over time

Our operating principles
- We prioritize measurable ROI and scale only when tracking is clean
- We do not want uncontrolled broad spend
- Any expansion into new inventories is based on a clear test plan and results

(c) Requirements
- Strong Google Ads experience across multiple inventories (not just one)
- Proven GA4 setup experience for Shopify (from scratch or fixing broken setups)

Clear communicator, organized, fast execution

Bonus: Merchant Center + product feed optimization experience

(d) Please apply but submitting your CV and relevant work experience.

SKILL REQUIREMENT
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