Facebook Media Buyer

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---------- / ---------- Media Buyer (Facebook) — Full-Time (40 hrs/week)

Company: AT Media Partners
Location: Remote
Core Hours: 9:00am–5:00pm AEST (Monday–Friday)
Compensation: $700–$1,000 USD/month base + performance bonuses (up to $400/month)
Reporting To: Aaron Tang (Founder & CEO)


About the Role

As a Media Buyer, you will be responsible for launching, managing, and optimising paid advertising campaigns for our clients across Facebook Ads and Google Ads. Your mission is simple: drive consistent lead volume while hitting strong CPL targets.

This is local lead generation, not complex eCommerce. You’ll be running straightforward campaigns (radius targeting, lead forms, direct response) at scale — typically 40+ active campaigns — so efficiency and organisation matter.


Key Responsibilities

Campaign Setup & Launch
• Build and launch new campaigns for newly ---------- clients across Facebook & Google Ads
• Configure targeting, budgets, creatives, lead forms, tracking, and campaign structure

Daily Campaign Management
• Monitor performance daily and make smart optimisations
• Adjust budgets, pause underperformers, and scale winning ads
• Maintain clean account structure and ensure campaigns run smoothly

Cost Per Lead (CPL) Optimisation
• Continuously optimise to reduce CPL and increase lead volume
• Identify inefficiencies and implement performance improvements quickly

A/B Testing
• Test ad creatives, copy, audiences, placements, and campaign angles
• Use testing insights to improve results and prevent creative fatigue

Reporting
• Track and report key metrics such as CPL, CTR, CPC, frequency, conversion volume
• Provide clear updates to the internal team and support client reporting needs

Troubleshooting & Problem Solving
• Diagnose and fix underperformance (low CTR, high CPL, learning limitations)
• Resolve ad rejections, policy issues, and technical hiccups efficiently

Collaboration
• Work closely with the Ad Creative Team (images/videos) and CSMs (client requests + feedback)
• Collaborate with other media buyers to share insights and improve systems


What Success Looks Like (KPIs)

We measure success by results, not hours. Here’s what “winning” looks like:
• Average CPL: $11–$17
• Campaign Load: 40+ campaigns managed
• Ad Approval Rate: ? 95%
• Internal Response Time: < 2>
• Client Retention Support: Contribute to ? 11% churn by delivering consistent performance

If you consistently hit these targets, you can earn $900–$1,400+ per month (base + bonuses).

Who You’ll Work With

You’ll report directly to Aaron Tang (Founder & CEO) and collaborate with:
• Customer Success Managers (CSMs): handle client communication and relay requests/feedback
• Ad Creative Team: produces ad images and videos for your campaigns
• Other Media Buyers: collaborate on performance improvements and best practices

Our Clients

Our clients are:
• Blue-collar service businesses (plumbers, electricians, HVAC, roofing, etc.)
• Based in Australia and the USA
• Spending $2,000–$5,000/month on ads
• Expecting consistent lead flow (typically 20–50 leads/month)

What Makes This Role Different
• This is not an eCommerce role — no ROAS obsession, complex funnels, or multi-step conversion paths
• Local lead gen is straightforward, but you’ll manage it at scale
• You’ll have full autonomy over campaign management (no micromanagement)
• You can earn up to $400/month in bonuses for crushing CPL targets

Compensation

Base Salary (Full-Time)
• $700–$1,000 USD/month (based on experience)
• 40 hours/week

Performance Bonuses (Monthly)

To qualify for bonuses, you must manage 40+ campaigns.

Average CPL Monthly Bonus
$14–$17 $100
$11–$13 $200
$9–$12 $300
Sub-$8 $400

Example Monthly Earnings
• New hire (Month 1–2): $700 (ramp-up)
• Good performance: $900
• Great performance: $1,100
• Exceptional performance: $1,300
• Elite performance: $1,400

Top performers consistently earn $1,200–$1,400/month.

Payment Terms
• Paid monthly in arrears (within 7 business days of invoice)
• Paid via Wise (Wise Business account required)
• You’ll invoice monthly with a breakdown of base + bonuses

Required Skills & Experience
• 1–2+ years running Facebook Ads and/or Google Ads (local lead gen preferred)
• Proven ability to hit strong CPLs (ideally $10–$20 CPL for service businesses)
• Strong understanding of core KPIs: CPL, CTR, CPC, frequency, conversion rate
• Experience in Facebook Ads Manager (setup, targeting, budgets, optimisation)
• Experience with Google Ads (Search required; LSA/Display a plus)
• Tech-savvy and fast learner (Slack, ---------- , GoHighLevel, Sheets)
• Detail-oriented and highly organised (40+ campaigns without errors)
• Coachable and able to implement feedback quickly

Preferred (Not Required)
• Experience running ads for trades/service businesses (plumbing, electrical, HVAC, roofing)
• Experience with lead form ads (Facebook + Google)
• Familiarity with GoHighLevel
• Experience using AI-generated creatives
• Comfortable managing 40+ campaigns simultaneously

Personality Traits We Value
• Detail-oriented
• Results-driven
• Proactive and independent problem solver
• Highly organised
• Coachable
• Tech-savvy
• Efficient and fast-moving

Tools & Platforms You’ll Use
• Facebook Ads Manager
• Google Ads
• GoHighLevel (CRM)
• ----------
• Slack
• Google Sheets
• Canva
• Loom