Instagram Influencer Outreach Specialist

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TYPE OF WORK

Any

SALARY

10000000000

HOURS PER WEEK

TBD

DATE UPDATED

Apr 3, 2026

JOB OVERVIEW

We’re a fast-growing DTC brand looking for an experienced Instagram Influencer Outreach Specialist to help us consistently find and contact creators, then secure collaborations where we send our product for free in exchange for one or more Instagram Stories.

This is a hands-on role focused on research + outreach + follow-up + tracking. We need someone who has done influencer seeding/outreach before and can show past results.

What you’ll do

Find Instagram creators that match our criteria (followers, engagement, niche, audience location, content style, etc.).

Qualify accounts (spot fake followers/engagement, check consistency, content quality, audience fit).

Reach out via Instagram DM and/or email, follow up consistently, and close deals.

Confirm deliverables: # of stories, posting date/time window, tags/mentions, link requirements (if any), and any usage permissions (if needed).

Collect shipping details and coordinate with our team for product sending.

Track everything in a spreadsheet/CRM: contacted, responses, follow-ups, accepted, shipped, posted, notes, results.

Creator criteria

We will start with baseline criteria (e.g., minimum followers + engagement) and adjust/expand criteria over time as we learn what performs best.
You must be comfortable iterating criteria and improving targeting weekly.

Requirements (must-have)

Proven experience doing Instagram influencer outreach / product seeding (must have done this before).

Strong communication and negotiation skills (English).

Organized: can manage high-volume outreach + follow-ups without dropping threads.

Ability to evaluate creators quickly (fake engagement detection, audience fit, content quality).

Comfortable using Google Sheets/Airtable/Notion for tracking.

Nice-to-have

Experience in DTC / e-commerce and story-based campaigns.

Familiar with influencer tools/databases (optional).

Ability to improve outreach scripts and test different angles.

KPIs / Expectations

Daily: 30–80 qualified creators contacted (depending on quality and niche).

Weekly: X collaborations confirmed and scheduled (we’ll set targets together).

High follow-up discipline (most wins come from follow-ups #2–#5).

Compensation

Hourly or monthly retainer (based on experience)

Optional performance bonus per confirmed post or creator deal closed

How to apply

Please include:

A short intro + your availability/timezone

Proof of past IG outreach work (a brief case study or summary)

Metrics from past outreach (e.g., response rate, deals closed/week, typical deliverables)

A sample list of 10 creators you would target (links + follower count + engagement estimate)

A short DM script you would send to a creator

Answer: “How do you quickly spot fake engagement?”

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