Senior Brand & Conversion Copywriter (Positioning + LPs + Sales Collateral)

Happy Wednesday! Thank you so much for taking the time to review our job posting. ????

Priority will be given to applicants who:

- Write an ORIGINAL cover letter/response that directly addresses our requirements (i.e. not copied/pasted to high-volume applications).

- Do NOT use ChatGPT / AI tools to write your cover letter. We want to meet YOU first — your voice, your thinking, your honesty.
(We’re not anti-AI; we just want your application to reflect you.)

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ABOUT US
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We’re Agency — a small (intentionally small), values-centric fractional marketing team serving ambitious, ROI-driven clients.

We take our work seriously, but we also take care of each other. We’re big believers in:

- Clear communication
- Kindness + professionalism
- Doing excellent work without burning people out
- Building long-term working relationships (not revolving-door hiring)

If you’re the kind of person who takes pride in quality, communicates honestly, and likes being part of a team that truly supports one another — we’d love to hear from you.

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OUR MISSION
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Our fiduciary duty is to provide our clients with integrity-led marketing centered on measurable ROI and delivering value long after our work is done.

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OUR VALUES
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We hire for alignment with our values and candidate transparency/honesty above all else. We’re proud of how much our team cares — about our clients, about the work, and about doing right by each other.

Candor as a Compass
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Our word is our bond. We communicate honestly, clearly, and directly — even when it’s hard — because trust is everything.

Purpose Over Profit
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We only take partnerships we truly believe in, where we can deliver meaningful, lasting impact.

Double or Nothing Approach
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We aim for total conviction that every dollar billed is likely to return multiples in long-term value.

Data Tell the Story
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We prioritize based on evidence. If it doesn’t show up in the data, it doesn’t count.

Fail Forward Philosophy
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We take smart swings, learn fast, and improve relentlessly — without blame, ego, or drama.

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ROLE OVERVIEW
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We’re hiring a full-time Brand & Conversion Copywriter to write high-performing, benefits-driven landing pages and sales collateral for our clients.

This is not a blog-writing role.

This is influence-focused copywriting — the kind that:

- Sees the world clearly from the prospect’s perspective

- Speaks directly to pain points and “3 AM ---------- nts” (the anxious thoughts people have when the cost of inaction becomes real)

- Leads with WIIFM (“What’s in it for me?”) and concrete outcomes — not fluffy features or vague claims

- Handles objections with empathy and precision — without hype, manipulation, or buzzword soup

You’ll work across multiple brands and industries, so you must be comfortable shifting voice and tone while staying consistent with each client’s positioning and guidelines.

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WHAT YOU’LL DO
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Landing Pages (Primary)

- Write conversion-focused landing pages for ads, campaigns, and lead-gen funnels
- Build clear message hierarchy and page flow (headlines ? proof ? benefits ? objections ? CTA)
- Turn raw notes, messy transcripts, SME interviews, and existing materials into persuasive copy
- Write compelling headlines/subheads that are specific, outcome-oriented, and emotionally resonant
- Translate features into benefits and “so what?” outcomes (WIIFM), tied to real buyer urgency
- Create objection-handling sections and FAQs that reflect how buyers actually think and hesitate
- Collaborate with design to ensure copy reads cleanly in-layout and is naturally skimmable
- QA final pages for clarity, accuracy, consistency, and conversion best practices

Sales Collateral (Primary)

- Write and refine one-pagers, brochures, “leave behinds,” and lightweight pitch decks
- Create case study narratives that emphasize outcomes, credibility, relevance, and transformation
- Build sales enablement assets that help close deals (clear positioning, proof, differentiation)
- Rewrite and strengthen existing collateral without losing the client’s authentic voice
- Create reusable messaging blocks so collateral can scale without quality loss

Voice-of-Customer + Influence Craft (Core to Everything)

- Demonstrate the ability to “enter the buyer’s mind” and articulate their internal narrative
- Identify the true emotional drivers behind purchase decisions (risk, identity, fear, aspiration, status, safety, time, pride, etc.)
- Write in a way that makes the reader feel seen (without being cheesy or melodramatic)
- Keep copy grounded in truth, specificity, and proof — not generic marketing language

Team Collaboration

- Collaborate async via Slack, Loom, and comments
- Ask questions early; communicate blockers immediately
- Track work clearly so projects don’t stall
- Take feedback professionally and iterate quickly

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JOB REQUIREMENTS
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- 35–40 hours per week (full-time); flexible working hours
- Prompt communication and reliable follow-through
- A dependable computer, stable power, high-speed internet + backup hotspot
- Comfort using GSuite (Google Drive, Docs, Sheets) and basic Microsoft Office
- Ability to accept payroll via Wise (formerly TransferWise)
- Willingness to log hours using a time tracker (e.g. Hubstaff)

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REQUIRED SKILLS / TRAITS (NON-NEGOTIABLE)
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- Honesty and candid communication — even when it’s uncomfortable
(We can work through almost anything with transparency. Trust is the only thing we can’t rebuild once broken.)

- Strong conversion copywriting ability (landing pages + sales collateral; not blogs)

- Demonstrated ability to write from the buyer’s perspective:

- You can articulate the reader’s “3 AM ---------- nts”
- You can surface real objections and address them credibly
- You can write benefits-driven, WIIFM-first copy without slipping into hype

- Strong page structuring instincts (message hierarchy, flow, sequencing, clarity)

- Excellent headline + subhead writing (specific, compelling, non-generic)

- Strong editing instincts (tightening, simplifying, removing fluff, increasing punch)

- High attention to detail (grammar, consistency, accuracy, positioning alignment)

- Strong organization (clean docs, versions, clear handoffs, predictable workflow)

- Ability to manage multiple projects without dropping balls

- A growth mindset — you genuinely want to improve, not just “get by”

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DESIRED SKILLS (BIG PLUS)
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- Experience writing for high-consideration offers (B2B services, SaaS, healthcare, professional services)
- Direct-response experience (ads, email sequences, offer testing, CRO mindset)
- Comfort collaborating with designers (Figma comments, copy-to-layout awareness)
- Basic marketing strategy context (audience, positioning, funnels, conversion psychology)
- Experience working from brand guidelines and maintaining voice consistency
- Experience with basic CRO/testing (A/B test ideas, heatmap-informed iteration, etc.)

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EXPECTATIONS
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- Your manager will be there for you — and we will set you up for success — but…
- After onboarding, you’ll be trusted with real autonomy
- You’ll be expected to communicate clearly, meet deadlines, and own your work
- We have a strict policy against logging/billing hours when you aren’t actively working
- If you can’t reach expected hours in a given week (sick, power outage, etc.), tell us as soon as possible

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BENEFITS / HOW WE TAKE CARE OF OUR TEAM
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We work hard to build a place people actually want to stay — and we back that up with action.

- Paid Time Off (PTO) for full-time tea ---------- mbers (after probation)
- Paid holidays, including a company-wide Christmas/New Year break (Dec 23 – Jan 1)
- Regular raises and performance-based growth opportunities

AND — one of our biggest commitments:

- After 12 months of full-time employment, you become eligible for our 4-day workweek benefit:
- 25% pay raise, and
- 20% reduction in hours
(Example: moving from ~40 hours/week to ~32 hours/week without a reduction in earnings.)

We don’t offer that to sound impressive. We offer it because we care about sustainability, family, health, and long-term performance.

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HOW TO APPLY
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Please include:

1) A short ORIGINAL cover letter answering:

- Why this role is a fit for you (specifically)
- Your strengths in conversion copywriting (what you’re best at)
- Confirmation you’re comfortable with time tracking + full-time hours
- A time you received tough feedback and how you handled it
- One example of how you uncover “3 AM ---------- nts” or deep buyer pain (your process, not theory)

2) Portfolio link(s) (required), ideally including:

- 2–4 landing pages (or doc-based LP drafts) you personally wrote
- 2–3 examples of sales collateral (one-pagers, decks, brochures, case studies, or email sequences)
Please note what you personally owned vs. what was collaborative.

3) Your computer setup + internet speed (and whether you have a backup connection)

Optional (but helpful): include the phrase “Candor as a Compass” in your subject line so we know you read the full post.

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CLOSING
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Thank you again for your time and consideration. If you’re a high-integrity person who loves writing persuasive, high-performing copy — and you want to be part of a team that genuinely supports you — we’d love to hear from you.

Have a wonderful rest of your week ahead. ????