Digital Media Marketing Strategist (Influencer & UGC Specialist)

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TYPE OF WORK

Full Time

SALARY

350

HOURS PER WEEK

40

DATE UPDATED

Jan 23, 2026

JOB OVERVIEW

Company:(Dubai-based)
Job Type: Full-time
Work Setup: Remote
Target Markets: USA, Canada, UK, Europe, Australia, Russia

We are Dubai-based companies serving an international audience across North America, Europe, Australia, and other global markets. We focus on building strong digital brands through performance marketing, influencer partnerships, and high-converting content.

We are looking for a Digital Media Marketing Strategist with deep experience in influencer marketing and UGC who understands how to connect with Western and global audiences, not just create content—but drive results.


Key Responsibilities
• Plan and execute digital media strategies for global audiences (US, CA, UK, EU, AU, Russia)
• Research, recruit, and manage filipino and international influencers & UGC creators
• Create influencer & UGC campaign strategies for organic and paid media
• Develop clear content briefs aligned with brand and conversion goals
• Turn UGC into high-performing ad creatives (Meta, TikTok, YouTube)
• Monitor KPIs: engagement, CPL, CPA, ROAS, and conversions
• Optimize campaigns based on data and audience behavior
• Stay updated with global social trends and platform algorithms
• Coordinate with internal teams (ads, design, content)


Requirements
• Proven experience in digital media, influencer marketing, or UGC campaigns
• Strong understanding of US, UK, EU, AU consumer behavior
• Hands-on experience with TikTok, Instagram, Facebook, YouTube
• Experience managing international creators and influencers
• Ability to repurpose UGC for paid advertising
• Strong English communication skills
• Highly organized, independent, and performance-driven


Nice to Have
• Experience with accounting, bookkeeping, eCommerce, SaaS, or Real Estate marketing
• Familiarity with influencer tools
• Understanding of Meta & TikTok Ads
• Experience working with Dubai or international brands

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