Full Time
2000
40
Jan 20, 2026
CONTEXT
Why This Role Exists
Google Merchant Center is a critical dependency for ecommerce growth through Google Ads.
Advanced feed optimization, policy compliance, and account health are not optional. When this breaks, revenue stops.
This role exists to own Merchant Center performance end to end. That includes feeds, diagnostics, policy issues, suspensions, and coordination across Google Ads teams, Google reps, and clients.
This is not a basic setup role. This is a specialist role focused on risk reduction, performance leverage, and operational clarity.
What Success Looks Like
Account Health
Clean Merchant Center diagnostics with minimal warnings
Fast resolution of policy issues and disapprovals
Successful reinstatement of suspended accounts when issues arise
Performance Enablement
Optimized feeds that improve product visibility and match quality
Strong alignment between feeds and Google Ads campaign structure
Fewer performance bottlenecks caused by data or policy issues
Communication
Clear, confident communication with clients during sensitive issues
Effective coordination with Google Ads reps and policy teams
No confusion about ownership or next steps
Success is measured by stability, resolution speed, and performance lift, not task volume.
Scope of Ownership
You own Merchant Center end to end.
This is not a support or reactive role.
Feed Strategy
Design and maintain high quality product feeds aligned with business goals.
Compliance
Own all policy related issues, warnings, and violations.
Resolution
Handle suspensions, appeals, and reinstatement processes.
Coordination
Act as the central point of contact across internal teams, clients, and Google.
Monitoring
Proactively monitor diagnostics and prevent issues before escalation.
Core Responsibilities
01
Advanced Feed Optimization
Title, description, and attribute optimization
Custom labels for segmentation and bidding
Feed rules, supplemental feeds, and data transformations
Alignment with campaign structure and performance goals
02
Policy and Diagnostics Management
Monitor account warnings, disapprovals, and errors
Diagnose root causes across feeds, site, and business practices
Implement fixes that satisfy policy requirements without harming performance
03
Account Suspensions and Appeals
Own the suspension resolution process end to end
Prepare and submit appeals with proper documentation
Coordinate changes across site, feeds, and policies
Communicate clearly during high pressure situations
04
Client Communication
Explain issues and resolutions in clear, non technical language
Set expectations during policy reviews and suspensions
Provide confidence and direction when revenue is at risk
05
Google Coordination
Work with assigned Google Ads and Merchant Center reps
Manage policy related communication and escalations
Ensure alignment between Google feedback and implemented fixes
What This Role Is Not
Not basic feed setup or one time onboarding
Not a junior operations role
Not limited to clicking through diagnostics
Not reactive ticket handling
Not isolated from performance outcomes
Who This Role Is For
Right Fit
Has handled Merchant Center policy issues and suspensions before
Understands advanced feed optimization for ecommerce brands
Can balance compliance with performance considerations
Comfortable communicating during high stress situations
Thinks in systems, not one off fixes
Not a Fit
Only familiar with basic feed uploads
Has never handled a suspension or appeal
Avoids client facing communication
Treats Merchant Center as a checkbox
Needs step by step instruction to operate
How We Will Evaluate You
We Care About
Speed and accuracy of issue resolution
Quality of feed structure and optimization
Judgment in balancing compliance and performance
Clarity in client and Google communication
Ability to prevent repeat issues
We Care Less About
Fancy tools
Over documentation
Buzzwords
Volume of tasks completed