Meta Ads Specialist for Martial Arts Marketing Agency

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: TYPE OF WORK

Any

: SALARY

$9/Hour

: HOURS PER WEEK

TBD

: DATE UPDATED

Apr 9, 2026

JOB OVERVIEW

About Us:

We're a specialized marketing agency serving martial arts gyms across the US. We help gym owners fill their calendars with qualified intro class bookings through targeted Meta advertising and automated follow-up systems.

The Role:
We're looking for a detail-oriented Meta Ads Specialist to manage and optimize Facebook/Instagram ad campaigns for multiple martial arts gym clients. Your primary goal: keep our clients' calendars consistently booked with high-quality intro class appointments.

Primary Responsibilities:
Launch, manage, and optimize Meta (Facebook/Instagram) ad campaigns for martial arts gyms

Monitor campaign performance daily and make data-driven adjustments to improve cost-per-lead and booking rates

Create and test ad variations (copy, creative, audiences) to maximize intro class bookings

Track key metrics: cost per lead, cost per booked appointment, show-up rates

Communicate campaign performance and insights to clients

Collaborate with our team to ensure leads flow properly into our GoHighLevel CRM

Identify opportunities to improve campaign performance and client results

Basic support with GoHighLevel workflows and automations

Assist with client communication and reporting

Required Skills & Experience:

2+ years proven experience managing Meta Ads (Facebook/Instagram) with demonstrated results
Strong understanding of Meta Ads Manager, campaign structure, and optimization strategies
Experience with lead generation campaigns (bonus if in fitness/martial arts industry)
Data-driven mindset with ability to analyze metrics and make strategic decisions
Excellent written English communication skills
Self-motivated and able to work independently with minimal supervision
Comfortable managing multiple client accounts simultaneously

Preferred Qualifications:

Experience with GoHighLevel (GHL) or similar CRM platforms
Background in fitness, martial arts, or local service business marketing
Understanding of customer journey from ad click to booked appointment
Experience with conversion tracking and UTM parameters

What Makes You Stand Out:

Portfolio showing successful lead generation campaigns you've managed
Case studies or examples of cost-per-lead improvements
Proactive problem-solving approach
Understanding of martial arts business model and audience

Schedule & Availability:

Part-time to start (20-30 hours/week) with potential to grow to full-time
Flexible hours, but must be available for occasional overlap with US business hours (EST/PST)
Quick response time during business hours for urgent campaign issues

SKILL REQUIREMENT

Facebook Ads Communication GoHighLevel

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Job Post	Reporter	Rank	Reason	Date

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Meta Ads Specialist for Martial Arts Marketing Agency

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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