Marketing specialist

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TYPE OF WORK

Full Time

SALARY

555

HOURS PER WEEK

40

DATE UPDATED

Jan 18, 2026

JOB OVERVIEW

We are a growing serviced accommodation business with 7 high quality bedroom apartments across two locations. We are looking for an experienced serviced accommodation marketing specialist to help increase occupancy, visibility and direct bookings through practical, results driven- marketing strategies.

You will be responsible for reviewing, optimising and managing the marketing performance of our serviced accommodation listings.

- Fully optimise Airbnb, ---------- , direct website, and all other platforms we are listing on for SEO and conversion
- Rewrite titles and descriptions to improve click-through and direct bookings
- Advise on and improve photo ordering presentation
- Optimise amenities, house rules and listing settings
- Benchmark against local Milton Keynes competitors
- Implement discounts (weekly, monthly, low-demand periods)
- Adjust minimum stay requirements to improve occupancy
- Identify and target ideal guests (Contractors, travelers, relocations, NHS, insurance stays)
- Advise on strategies to increase midweek and longer stays
- Support improvements to direct booking strategy
- Track performance across platforms
- Identify what is working and what needs improvement
- Provide regular, clear updates on results and actions taken
- Google Ads and paid marketing: conduct keywork research specific to serviced accommodation and local demand
- Write high-converting ad copy focused on bookings, not clicks
- Optimise landing pages and website conversion
- Monitor budgets, performance and ROI



Special work to message- elegant marketing

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