Senior Google Shopping Specialist / Performance Marketeer

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TYPE OF WORK

Full Time

SALARY

N/A

HOURS PER WEEK

40

DATE UPDATED

Jan 10, 2026

JOB OVERVIEW

Senior Google Shopping Specialist / Performance Marketer (Remote)
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At GMU.online, we build scalable Ecommerce Mananged SaaS solutions that help e-commerce entrepreneurs grow profitably and predictably. We fully automate Google Shopping, product feeds and campaigns through our proprietary platform and app, so webshops worldwide can focus on growth while our technology optimizes performance.


The role
You are the senior Google Ads / Google Shopping specialist who owns and scales Google Shopping and performance marketing results. You combine deep hands-on execution with strategic thinking, and you love building smarter, more automated ways to win.



We build our own marketing technology to make exceptional results scalable:

Decision Hierarchy (Decision Engine): dynamic rules that allocate budgets for maximum growth

Feed Automation Systems: automatic optimization of product feeds, ad copy and targeting using real-time data



What you will do

Own Google Shopping and Google Ads performance across accounts from strategy to scaling

Build and optimize Shopping structures (PMax, Shopping, Search, YouTube, Display where relevant)

Design advanced feed strategies: custom labels, segmentation, margins and profitability logic

Improve tracking and measurement (GA4, GTM, server-side tracking, attribution)

Use scripts, rules and automation to increase efficiency and performance

Translate complex e-commerce data into clear actions and growth models

Report insights clearly and proactively to clients and internal teams

Experiment continuously, including AI-driven workflows, testing frameworks and new approaches


About you

5 to 10+ years of hands-on experience in Google Shopping, Google Ads and performance marketing

Strong track record in ROAS and POAS optimization and advanced bidding strategies

Deep experience with feed management, custom labels and scaling large campaign structures

Comfortable with Google Ads scripts, server-side tracking and automation

Strong commercial thinking: you connect business goals to measurable results

Proactive, innovative and energized by AI, automation and generative tooling

You take full ownership: from campaign design to optimization, reporting and scaling

Team player who enjoys working with international e-commerce entrepreneurs and specialists



Your toolkit

Google Ads: Shopping, PMax, Search, Display, YouTube

Merchant Center + feed tools (DataFeedWatch, Channable or similar)

Measurement: GA4, GTM, server-side tracking, attribution modeling

Automation: Google Ads scripts, rules, API integrations

Strategy: profit-driven marketing, growth modeling, ROAS and POAS optimization

AI: tools for optimization, reporting, forecasting and workflow acceleration

AI, R&D and innovation

You use AI to speed up learning, testing and optimization

You bring practical experience with tools that improve scalability and efficiency

You dedicate time to R&D and cutting-edge marketing technology

You share insights and help build a strong innovation culture

Ownership, creativity and freedom

Full responsibility for your accounts and projects

High autonomy to design creative, data-driven solutions

A culture that encourages experimentation and continuous improvement

Extra bonus points if you have

Experience with AI-driven bidding strategies

Knowledge of Large Language Models applied to marketing automation

Machine Learning experience in performance marketing

Proven international e-commerce growth results

Why you will enjoy working with us

We work exclusively with senior developers and marketers

FD Gazelle recognition (Top 10, one of the fastest-growing companies in the Netherlands)

Average customer ROI of 900% and a customer rating of 9.6/10

21 years of experience building and refining our technology, and still accelerating

Training opportunities, new challenges and growth paths toward leadership

Competitive salary aligned with your seniority and impact

20% R&D time and strong focus on innovation

AI is a core growth accelerator in our workflow and product development

Remote setup and collaboration

This is a remote role. We collaborate async-first, with structured communication and clear ownership. You will work with international entrepreneurs and partners. Tea ---------- etups and work-from-abroad periods are possible.

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