Full Time
N/A
40
Jan 10, 2026
Senior Google Shopping Specialist / Performance Marketer (Remote)
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At GMU.online, we build scalable Ecommerce Mananged SaaS solutions that help e-commerce entrepreneurs grow profitably and predictably. We fully automate Google Shopping, product feeds and campaigns through our proprietary platform and app, so webshops worldwide can focus on growth while our technology optimizes performance.
The role
You are the senior Google Ads / Google Shopping specialist who owns and scales Google Shopping and performance marketing results. You combine deep hands-on execution with strategic thinking, and you love building smarter, more automated ways to win.
We build our own marketing technology to make exceptional results scalable:
Decision Hierarchy (Decision Engine): dynamic rules that allocate budgets for maximum growth
Feed Automation Systems: automatic optimization of product feeds, ad copy and targeting using real-time data
What you will do
Own Google Shopping and Google Ads performance across accounts from strategy to scaling
Build and optimize Shopping structures (PMax, Shopping, Search, YouTube, Display where relevant)
Design advanced feed strategies: custom labels, segmentation, margins and profitability logic
Improve tracking and measurement (GA4, GTM, server-side tracking, attribution)
Use scripts, rules and automation to increase efficiency and performance
Translate complex e-commerce data into clear actions and growth models
Report insights clearly and proactively to clients and internal teams
Experiment continuously, including AI-driven workflows, testing frameworks and new approaches
About you
5 to 10+ years of hands-on experience in Google Shopping, Google Ads and performance marketing
Strong track record in ROAS and POAS optimization and advanced bidding strategies
Deep experience with feed management, custom labels and scaling large campaign structures
Comfortable with Google Ads scripts, server-side tracking and automation
Strong commercial thinking: you connect business goals to measurable results
Proactive, innovative and energized by AI, automation and generative tooling
You take full ownership: from campaign design to optimization, reporting and scaling
Team player who enjoys working with international e-commerce entrepreneurs and specialists
Your toolkit
Google Ads: Shopping, PMax, Search, Display, YouTube
Merchant Center + feed tools (DataFeedWatch, Channable or similar)
Measurement: GA4, GTM, server-side tracking, attribution modeling
Automation: Google Ads scripts, rules, API integrations
Strategy: profit-driven marketing, growth modeling, ROAS and POAS optimization
AI: tools for optimization, reporting, forecasting and workflow acceleration
AI, R&D and innovation
You use AI to speed up learning, testing and optimization
You bring practical experience with tools that improve scalability and efficiency
You dedicate time to R&D and cutting-edge marketing technology
You share insights and help build a strong innovation culture
Ownership, creativity and freedom
Full responsibility for your accounts and projects
High autonomy to design creative, data-driven solutions
A culture that encourages experimentation and continuous improvement
Extra bonus points if you have
Experience with AI-driven bidding strategies
Knowledge of Large Language Models applied to marketing automation
Machine Learning experience in performance marketing
Proven international e-commerce growth results
Why you will enjoy working with us
We work exclusively with senior developers and marketers
FD Gazelle recognition (Top 10, one of the fastest-growing companies in the Netherlands)
Average customer ROI of 900% and a customer rating of 9.6/10
21 years of experience building and refining our technology, and still accelerating
Training opportunities, new challenges and growth paths toward leadership
Competitive salary aligned with your seniority and impact
20% R&D time and strong focus on innovation
AI is a core growth accelerator in our workflow and product development
Remote setup and collaboration
This is a remote role. We collaborate async-first, with structured communication and clear ownership. You will work with international entrepreneurs and partners. Tea