Local SEO Specialist

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TYPE OF WORK

Part Time

SALARY

10-15

HOURS PER WEEK

25

DATE UPDATED

Jan 7, 2026

JOB OVERVIEW

> About the Role
We are seeking a highly experienced Google My Business / Google Business Profile SEO specialist to manage and optimize local search visibility for our business and client accounts. This position is strictly for senior-level professionals with proven, hands-on experience ranking and optimizing Google Business Profiles for local lead generation. This is not an entry-level or general SEO role. You'll work with a writer to coordinate the content that should be written according to your research per project. Expect a pay increase every 6 - 12 months with positive performance. This is primarily an On-Page SEO role + GMB role. You must understand current On-Page SEO tactics, including cannibalization, internal link ratios, over/under optimization, location pages, etc.

> Core Responsibilities (Local SEO / GBP Optimization)
Optimize and manage Google Business Profiles to maximize local map pack visibility
Perform local keyword research focused on ranking and conversions
Optimize profile elements including business descriptions, categories, services, photos, media, and Google Posts
Implement review-generation strategies and respond to reviews professionally
Maintain NAP consistency and manage local citations
Monitor insights, rankings, and local performance metrics
Resolve common GBP issues including suspensions, verification problems, duplicates, and ranking drops
Track and report local SEO performance and lead impact

> Required Experience & Skills
Minimum 5+ years of proven Google My Business / Local SEO experience (7–8 years preferred)
Demonstrated success ranking businesses in local map pack results
Deep understanding of local search ranking factors
Experience managing multiple profiles and locations
Excellent written English and communication skills
Detail-oriented, analytical, and results-driven

> Tools & Platforms
Google Business Profile
Google Search Console
Google Analytics
BrightLocal, Whitespark, Moz Local (or similar)
Local citation and auditing tools

> What We’re Looking For
An expert who understands Google Business Profile inside and out
Able to work independently with minimal supervision
Focused on lead generation and business outcomes, not vanity metrics
Comfortable reporting on rankings, calls, direction requests, website actions, and conversions

> Why This Role
Part-time, flexible schedule
Long-term collaboration potential
Clear, focused role (not a generalist SEO position)
Work with a team that values expertise and measurable results

SKILL REQUIREMENT
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