Digital Marketing Specialist (Generalist)

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: TYPE OF WORK

Full Time

: SALARY

30000

: HOURS PER WEEK

40

: DATE UPDATED

Jan 20, 2026

JOB OVERVIEW

Industry: B2B Manufacturing Location: REMOTE Job Type: Full-Time
Job Summary
We are looking for a forward-thinking Digital Marketing Generalist to elevate our marketing operations. In this role, you will combine traditional marketing strategies with AI-driven efficiency to manage email campaigns, drive authentic reviews, and report on growth metrics.
You will be the engine behind our digital communications, using modern tools to streamline processes and deliver data-backed results for a B2B manufacturing audience and our clients DTC brands.
Key Responsibilities
1. AI-Enhanced Email Marketing
• Campaign Management: Execute end-to-end email campaigns (product updates, newsletters, and lead nurturing flows).
• AI & Content Creation: Leverage AI tools (e.g., ChatGPT, Gemini, Claude) to brainstorm hooks, draft copy, and scale content production while maintaining a human touch.
• Template Design: Create clean, mobile-responsive email templates suitable for a professional B2B audience. We use Brevo.
• Segmentation: manage detailed lists based on industry verticals, customer lifecycle, and purchase history.
2. Reputation Management (Review Sourcing)
• Review Strategy: Automate the request process to source reviews on Google, Trustpilot, or industry directories. Reply to all reviews with embedded seo.
• Analysis: Use AI sentiment analysis tools to summarize customer feedback and identify areas for product or service improvement.
3. Data Analysis & Reporting
• Metrics & KPIs: Track Open Rates, CTR, and Conversion Rates across all channels.
• Reporting: Compile weekly reports on marketing performance. You must be comfortable generating insights—not just dumping data.
• AI Analysis: Use AI data analysis features to spot trends in large datasets that might otherwise be missed.
Qualifications
• Experience: 5 years in digital marketing (B2B experience preferred).
• Tech Stack: Proficiency with Email Service Providers (Brevo, Klaviyo) and AI prompting.
• Analytical Skills: Strong ability to interpret data and adjust strategies accordingly.

We work Monday-Friday Central Time (Chicago, USA).

???? How to Apply
We do not want a standard cover letter. To apply, please complete the following two steps:
1. Record a Video (2-3 mins): Introduce yourself, tell us about your marketing experience, and explain why you enjoy the data/reporting side of the job. (Loom or Vimeo links preferred). Share one thing AI helps you do.
2. The Pitch: In your email/application, briefly share one unique marketing idea specifically for a B2B Manufacturing Company. This could be a campaign angle, a unique way to use email, or a review generation tactic.
Send your resume, video link, and pitch to: ----------

SKILL REQUIREMENT

Email Marketing Digital Marketing

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Digital Marketing Specialist (Generalist)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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