Social Media Strategist + Content Creator (Luxury Local Brand)

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TYPE OF WORK

Part Time

SALARY

$6

HOURS PER WEEK

20

DATE UPDATED

Mar 20, 2026

JOB OVERVIEW

Light Up Your Holidays | Chicagoland | Woman-Owned | Indoor + Outdoor Holiday Lighting

Light Up Your Holidays is a premier, woman-owned holiday lighting and décor company serving the Chicagoland community since 2001. We create high-end lighting displays that elevate homes, businesses, and entire neighborhoods - and we’re ready for our social media presence to match the level of our work.

We’re looking for a social media strategist + creator who knows how to build massive engagement, views, and community collaboration - not just “post consistently.”

We already have the magic: stunning installs, premium clients, a powerful mission, and a mountain of photo + video content. We also leverage AI tools (including ChatGPT) to support writing and output.
Now we need your creative vision and execution to turn it into a content engine people can’t stop watching and sharing.

Who You Are
You’re not just a creator — you’re a strategic content architect.
You’ve worked on large national brand social media (or at that level) and understand what drives algorithmic performance without sacrificing authenticity.

You know how to:

Build content that hooks fast
Make storytelling feel real (not cheesy)
Turn everyday footage into must-watch video
Create a community that feels connected to the brand

You’re highly visual, self-driven, and obsessed with results.

What You’ll Do
1) Social Media Strategy + Content Execution
Develop weekly + monthly content strategy aligned with our brand voice and business priorities
Create and publish content across platforms (Instagram, TikTok, Facebook, YouTube Shorts as needed)
Design content series + recurring formats (so we’re not reinventing every week)
Create strong CTAs that drive saves, shares, comments, DMs, and bookings

2) Hook + Viral Content Development
Hooks are EVERYTHING here. You should be excellent at developing:

High-retention opening lines + visuals
Trend-informed content that still feels premium + on-brand
“Stop-the-scroll” patterns and storytelling arcs

We are specifically looking for someone who can bring advanced creative tools and techniques to elevate output.

3) AI-Powered Content Expansion
We want AI used intelligently — to scale and sharpen content while keeping it authentic.
You will:

Leverage AI tools to enhance editing speed, creative concepts, and content variations
Repurpose assets into multiple formats
“Supersize” our content production while maintaining a real, high-end look

4) Brand Storytelling + Community Collaboration
Pull the story out of the work (before/after, transformation, behind-the-scenes, client reactions)
Create audience connection through authentic narrative + brand personality
Engage with followers and build community ---------- ntum
Generate collaborative content ideas with our audience

5) WordPress Website Support
We want you as our one go-to creative + designer, including:

WordPress content updates
Landing pages and/or site refreshes as needed
Portfolio / gallery updates using our photo + video assets

What We’re Looking For

? Required:

Experience managing or creating for major/national brand social media
Proven ability to drive engagement + views (real examples required)
Strong short-form video editing skills
Excellent creative instincts + taste (luxury vibe matters)
Strong communication and follow-through
WordPress experience

???? Bonus points:

Motion graphics experience
UGC-style editing
Experience in luxury home services, design, architecture, lifestyle or events
Photography or videography skillset
Experience building content calendars + creative direction

About Our Business
We don’t just sell a product — we create a feeling.

We offer services year-round including:

Holiday lighting (residential + commercial)
Indoor/outdoor seasonal décor
Permanent architectural lighting
Bistro lighting and outdoor ambiance lighting

This is a creative playground — with real budget, real assets, and a brand worth building.

Compensation
Hourly pay (based on experience)
Plus performance-based success commissions tied to results

This starts part-time and is designed to move into full-time for the right person.

How To Apply
Please submit:

Your resume
Examples of your work (links, reels, campaigns, accounts)
To jump ahead in the interview process: send a 2–10 minute video introducing yourself and answering:

What national brand(s) have you worked with (or at that level)?
What results have you driven (views, engagement, growth)?
Why are you interested in Light Up Your Holidays?
What would you bring to this role that others won’t?




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