Executive Operations Manager - Retail Expansion & PR

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TYPE OF WORK

Full Time

SALARY

$1,100 USD/per month (Paid Monthly)

HOURS PER WEEK

40

DATE UPDATED

Jan 5, 2026

JOB OVERVIEW

About the Company:
We're a dynamic Australian startup specializing in Ceramic Safe Wash, a premium cleaning product for caravans, motorhomes, and RVs. After great success via e-commerce, we're now pushing into retail markets in Australia and the US while also enhancing and improving our online commerce channels. As our first executive hire, you'll be the intrapreneurial force driving growth—making major decisions, hiring talent, and shaping strategies as if this were your own business. If you're flexible, enthusiastic, and ready to own high-impact initiatives, this role offers true autonomy to expand far and wide. We're specifically hiring this executive from the Philippines to ensure seamless communication and collaboration with our cost-effective short-term freelancers from the same region, enabling quick task delegation and efficient teamwork.

With workplace culture highly valuable we expect friendly and easy communication - also once a year we have a company retreat to Chiang Mai Thailand to build company culture. I am Ryan the founder of this company and I truly value honest, compassionate human to human communication - I will make mistakes and I may sometimes frustrate you because plans can change quickly in a startup like ours. But that's part of the excitement: We're building together, and I want someone who's genuine, resilient, and excited to roll with it—no pretense or corporate BS. If you thrive on real connections, open feedback, and turning challenges into wins, let's create something amazing.

Job Overview:
Type: Full-time, remote (38 hours/week)

Start Date: ASAP

Location: Philippines-based (must be available for video chats multiple times daily, aligning with Sydney time zone)
Salary: $1,100 USD paid monthly ($275 USD/week base), with performance bonuses (e.g., up to 20% extra for securing retail placements, PR media coverage, or team milestones—potential to reach $ ---------- USD/week quickly). Huge growth potential, including equity discussions for top performers.

Reports To: Founder (with full autonomy to make executive decisions, hire talent, and delegate before escalating)

Key Responsibilities:
Team Management & Hiring: Take charge of building and motivating our small remote team of Filipino VAs (including coordinating tasks with a younger, low-key assistant). You'll have the freedom to hire the best talent via Online Jobs for specific tasks or part-time work—review their output, ensure quality, and integrate it seamlessly. Focus on delegating low-level tasks (e.g., graphic design) so you can prioritize high-impact activities like researching retail opportunities or crafting outreach emails to potential stores.

Retail Pitch & Market Entry: Lead the creation of professional pitch documents to secure retail placements in AUS/US stores (e.g., Catalog: "Why they should buy"; Line Sheet: "How they should buy"; Sell Sheet: "What they buy" with hero product key messages; Brand Intro: 2-page "Why, How, and What" overview; Order Form in Excel with SKUs, specs, and pricing; optional flyers/brochures; Google Drive setup for lifestyle/product images; email bullet points for initial outreach). As an intrapreneur, you'll make key decisions on strategies to get our product on shelves, drawing from your retail brand experience.

PR & Media Outreach: Drive brand visibility by drafting media releases, pitching journalists, and securing coverage in AUS/US outlets (e.g., RV/caravan industry media). Churn out consistent PR efforts to build buzz and support retail expansion, with the latitude to innovate and execute big ideas.

General Operations & Growth: Coordinate daily tasks across the team, pivot quickly to new tools/programs as needed, and contribute entrepreneurial ideas to scale the business. Our internal training system makes core skills easily trainable—we're seeking your expertise in retail/PR to bring fresh talent and perspectives we don't have access to.

Qualifications & Must-Haves:
Confident experience in PR/media relations (e.g., drafting releases, securing journalist features—bonus if in consumer goods, automotive, or outdoor industries).

Proven track record working with brands that have products in retail stores (e.g., creating sales/pitch documents for physical retail entry).

Management experience leading remote teams (hiring, reviewing work, coordinating tasks—ideally in outsourced/Philippines setups).

Entrepreneurial mindset: Flexible, proactive, and extremely enthusiastic about growth—must thrive in a fast-paced startup with autonomy to make major decisions and hire under you.

Technologically savvy: Quick learner for new tools (no specific tech required upfront, but comfortable with Google Workspace, Excel, etc.).

Excellent English communication (written/verbal)—super collaborative, positive, and happy to jump on video chats multiple times a day to build rapport with the team (including our younger VA).

What We Offer:
Base pay with uncapped bonuses tied to real results (e.g., retail deals landed or PR hits).

Massive growth opportunities: Evolve into a leadership role as we scale to $1M+ revenue—help shape the brand with true intrapreneurial freedom.

Flexible, remote work with a supportive founder who values your input and gives you the reins to hire and delegate.

Exciting perks like all-expenses-paid yearly retreats to Chiang Mai, Thailand, for deep work, work culture building, and relationship strengthening—an awesome, immersive experience for passionate tea ---------- mbers ready to bond and strategize in a vibrant setting.

How to Apply:
If this excites you and you have the retail/PR chops to make it happen, apply now!

Submit previous work examples of why you would be the perfect match for this job, and a short note on why you're enthusiastic about joining a startup like ours (mention if Chiang Mai travel appeals to you). We're screening for collaborative go-getters and person to person non corporate connections—top fits will hear back ASAP for a video chat.

We're building something special—let's crush retail together!

Look forward to hearing from you

Warm Regards

Ryan

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