GoHighLevel Expert

Company: Conserva Care
Location: Remote (Must work according to Eastern Standard/Daylight Time)
Schedule: Full-time, Monday–Friday, 10 AM–7 PM EST/EDT
Employment Type: Contractor

About Conserva Care
Conserva Care is a technology-driven solar service coordination platform connecting customers with independent contractors for solar system maintenance, inspections, and repairs. We leverage automation, AI, and smart workflows to streamline operations across multiple states.

Role Overview
We're seeking a highly skilled GoHighLevel expert to own and execute multi-channel marketing campaigns that drive customer acquisition, engagement, and retention. The ideal candidate is a strategic thinker with hands-on expertise building, launching, and optimizing campaigns within GoHighLevel (GHL). You'll play a critical role in scaling our marketing efforts and contributing directly to company growth.

Essential Requirements
GoHighLevel Expertise (Non-Negotiable)

Extensive, demonstrable experience building and managing marketing campaigns within GoHighLevel
Proficiency with GHL workflows, triggers, automations, and pipeline management
Experience creating and optimizing funnels, landing pages, and forms in GHL
Strong understanding of GHL's CRM capabilities, tagging systems, and segmentation
Ability to set up and manage SMS and email campaigns within the platform
Experience with GHL reporting, analytics, and A/B testing features


Skills & Qualifications
Campaign Strategy & Execution

Proven track record of planning, launching, and scaling successful marketing campaigns across multiple channels (email, SMS, paid ads, social media, content)
Deep understanding of customer journey mapping and lifecycle marketing
Experience with lead nurturing sequences and drip campaigns that convert
Ability to develop compelling campaign themes, messaging frameworks, and value propositions

Analytics & Performance Optimization

Data-driven mindset with strong analytical skills
Proficiency interpreting campaign metrics (open rates, CTR, conversion rates, CAC, LTV, ROAS)
Experience running A/B and multivariate tests to continuously improve performance
Ability to build dashboards and reports that translate data into actionable insights

Content & Copywriting

Strong copywriting skills with the ability to craft persuasive, on-brand messaging
Experience writing for multiple formats: email, SMS, ad copy, landing pages, social posts
Understanding of tone, voice, and messaging consistency across touchpoints

Technical Proficiency

Experience integrating GoHighLevel with other platforms via native integrations or ----------
Familiarity with tracking pixels, UTM parameters, and attribution modeling
Comfortable working with spreadsheets, CRMs, and marketing automation tools
Basic understanding of HTML/CSS for email and landing page customization is a plus

Paid Advertising (Preferred)

Experience managing paid campaigns on Facebook/Meta, Google Ads, or other platforms
Understanding of audience targeting, retargeting, and lookalike audiences
Budget management and bid optimization experience


Qualities of a Top-Tier Candidate

Self-Starter: Takes initiative, works independently, and proactively identifies opportunities without constant direction
Results-Oriented: Obsessed with outcomes, not just activities—focused on metrics that move the needle
Detail-Obsessed: Meticulous attention to detail in campaign setup, copy, and quality assurance
Creative Problem-Solver: Thinks outside the box to overcome challenges and test new approaches
Excellent Communicator: Clear, concise written and verbal communication; comfortable collaborating with remote teams
Adaptable & Agile: Thrives in a fast-paced environment, able to pivot quickly based on data and feedback
Curious & Growth-Minded: Stays current on marketing trends, platform updates, and best practices
Ownership Mentality: Treats campaigns like their own business—accountable for results and committed to excellence
Organized & Process-Driven: Manages multiple campaigns simultaneously without dropping balls; documents processes for scalability


Responsibilities

Build, launch, and manage end-to-end marketing campaigns within GoHighLevel
Develop automated workflows, sequences, and funnels to nurture leads and drive conversions
Write compelling copy for emails, SMS, ads, and landing pages
Monitor campaign performance, analyze results, and optimize based on data
Segment audiences and personalize messaging for maximum relevance and impact
Collaborate with leadership to align campaigns with business objectives and growth targets
Maintain organized documentation of campaigns, assets, and performance benchmarks
Stay up-to-date on GoHighLevel features and marketing best practices


To Apply
Please submit your resume along with:

A brief overview of your GoHighLevel experience, including specific campaign types you've managed
Examples or case studies of successful marketing campaigns you've executed (metrics appreciated)
Your availability to start