ASun Star

Personal Brand Developer

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: TYPE OF WORK

Full Time

: SALARY

$600-$800 a month

: HOURS PER WEEK

40

: DATE UPDATED

Mar 14, 2026

JOB OVERVIEW

Position Summary:
The Personal Brand Developer is responsible for shaping, managing, and expanding the public brand identity of an executive, entrepreneur, or public-facing professional. This role builds a cohesive brand strategy across digital platforms, speaking engagements, media presence, and partnerships to increase visibility, credibility, and influence. The ideal candidate is strategic, creative, and skilled at storytelling, digital marketing, and reputation management.

Key Responsibilities:
• Develop and execute a comprehensive personal brand strategy and roadmap
• Define brand voice, messaging pillars, and visual identity guidelines
• Manage social media presence across key platforms (e.g., LinkedIn, Instagram, YouTube, podcasts)
• Create, curate, and schedule engaging brand-aligned content
• Draft thought-leadership pieces, blogs, bios, captions, and talking points
• Coordinate speaking engagements, media features, interviews, and appearances
• Build and maintain relationships with press, partners, and influencers
• Oversee personal website or landing pages and ensure brand alignment
• Monitor analytics and audience growth; adjust strategy based on data
• Manage online reputation and respond to brand opportunities or risks
• Support book projects, courses, or product launches if applicable
• Develop brand collaborations, sponsorships, and strategic partnerships

Required Skills & Qualifications:
• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience)
• 3+ years of experience in branding, marketing, PR, or social media strategy
• Proven experience developing or managing personal or influencer brands
• Strong content writing, storytelling, and messaging skills
• Proficiency with social media platforms, analytics tools, and scheduling platforms
• Understanding of audience building, engagement, and community growth
• Strong project management and organizational skills

Preferred Qualifications:
• Experience working with entrepreneurs, executives, influencers, or public figures
• Experience with media relations, podcast coordination, or public speaking support
• Familiarity with brand photography and video content direction
• Knowledge of SEO and personal websites/portfolio platforms

Personal Attributes:
• Highly creative with strategic thinking ability
• Discreet, professional, and trustworthy with confidential information
• Confident communicator and collaborator
• Detail-oriented, proactive, and deadline-driven

SKILL REQUIREMENT

Influencer Marketing Creative Direction Branding

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ASun Star

Personal Brand Developer

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?