Fabrotec

DIGITAL MARKETING GROWTH EXECUTIVE/LEAD

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: TYPE OF WORK

Full Time

: SALARY

PHP 30,000 to 70,000

: HOURS PER WEEK

40

: DATE UPDATED

Jun 19, 2026

JOB OVERVIEW

UNIQUE OWNERSHIP OF JOB - WORKING WITH COFOUNDERS.
30 YEAR ESTABLISHED REGIONAL (SOUTH EAST ASIA ) COMPANY
NICE INTERESTING START UP.

We are an established regional company of 30 years throughout South East Asia. We have an interesting and impactful start up and would like to invite capable applicants to join for this unique role.

About the Role

We are looking for a Growth Marketing Lead who can own our entire growth engine — from getting discovered online to keeping users engaged and coming back. This is a high-ownership role suited to someone who thinks in funnels, moves fast, and is as comfortable analysing data as they are writing compelling copy.

You will be the primary driver of organic acquisition, app store presence, CRM flows, and community engagement. You will work directly with the founding team and have significant influence over how the brand grows.

Primary Responsibilities

Search & Discoverability (SEO, GEO, ASO)

Own end-to-end SEO strategy — technical audits, on-page optimisation, content strategy, and link building

Drive Generative Engine Optimisation (GEO) — structure content and build authority so the product surfaces in AI-generated answers on ChatGPT, Perplexity, Gemini, and similar platforms

Manage App Store Optimisation (ASO) across iOS App Store and Google Play — keyword research, A/B testing creatives, monitoring ratings and reviews, improving conversion rates on store listings

Track and report on organic search performance using Google Search Console, Ahrefs, or equivalent

CRM & Email Marketing

Own the CRM platform (HubSpot / Klaviyo or equivalent) — build and maintain user segments, lifecycle stages, and automation flows

Design and execute email campaigns including onboarding sequences, re-engagement flows, newsletters, and transactional messages

Monitor deliverability, open rates, CTR, and conversion — continuously test and improve

Social Media & Community Engagement

Monitor and respond to comments, DMs, and mentions across all social platforms — maintain a consistent, on-brand voice

Draft replies and engage authentically with users, partners, and the broader community

Secondary Responsibilities

Plan, schedule, and publish organic social media content across Instagram, LinkedIn, X/Twitter, TikTok, or relevant platforms

Build and maintain a content calendar aligned with product launches, campaigns, and seasonal ---------- nts

Produce or brief landing page copy with CRO principles in mind

Coordinate with external freelancers or agencies where needed (designers, content writers, link builders)

Set up and maintain marketing dashboards ( USE SUITABLE TOOLS )

Support influencer and creator outreach when relevant to growth campaigns

Set up all suitable and appropriate KPIs and monitor all marketing Deliverables.

REQUIREMENTS

Must-Have

3+ years of hands-on growth or digital marketing experience, ideally at a startup or product-led company

Demonstrable SEO results — show us traffic graphs, ranking improvements, or audit examples

Working knowledge of GEO / LLM optimisation — ability to explain why certain sources get cited by AI systems

ASO experience with measurable outcomes (improved CVR, keyword ranking movements)

CRM platform experience — segmentation, automation, lifecycle flows

Strong written English — you will represent the brand in public-facing communications

Analytical mindset — comfortable with data, not just vibes

Nice-to-Have

Experience with tools: ( SUGGEST SUITABLE TOOLS USED )

Basic HTML / CMS knowledge (helpful for landing pages and on-page SEO)

Experience working directly with founders or in a 0-to-1 environment

Background in B2C mobile apps or SaaS products

What Success Looks Like (First 90 Days)

Work with team for the optimsing the app/website .

Month 1: Full audit of current SEO, ASO, and CRM state; quick wins identified and actioned

Month 2: Core CRM flows live (onboarding + re-engagement); first GEO-targeted content pieces published; ASO improvements submitted

Month 3: Measurable improvement in at least 2 of: organic traffic, app store CVR, email engagement rate, or social response time

What We Offer

Direct access to and collaboration with the founding team

High autonomy and ownership — no layers of approval for creative decisions

Flexible remote-first working environment

Competitive salary commensurate with experience

Opportunity to grow into a Head of Marketing role as the team scales

How to Apply

Please send your CV, a brief note on your most impactful growth win, and any relevant examples (SEO portfolio, ASO case study, CRM flows) to ---------- without specific examples of results will not be prioritised.

SKILL REQUIREMENT

CRM Local SEO Digital Marketing

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Fabrotec

DIGITAL MARKETING GROWTH EXECUTIVE/LEAD

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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