Video Content Strategist

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: TYPE OF WORK

Part Time

: SALARY

$400

: HOURS PER WEEK

20

: DATE UPDATED

Dec 21, 2025

JOB OVERVIEW

Role Overview

We’re looking for a Video Content Strategist to help shape, plan, and optimize video-first storytelling across multiple CPG brands. This role sits at the intersection of brand strategy, social behavior, and performance-driven content, translating big brand ideas into scalable, platform-native video systems.

You’ll be responsible for developing video ad ideas, ensuring every piece of content has a clear purpose, audience, and measurable impact.

This is not a “just make it go viral” role. It’s about building intentional video ecosystems that ladder up to brands broader brand and business objectives.

Key Responsibilities

Video Strategy & Planning

Develop end-to-end video content strategies aligned to ad and brand goals

Define video content frameworks across platforms (TikTok, Instagram, YouTube, Meta, Amazon, website etc.)

Translate brand briefs into clear video content roadmaps, formats, and series ideas

Identify audience behaviors, content consumption patterns, and cultural insights relevant to each brand

Recommend platform-specific creative approaches (hooks, pacing, storytelling structures, CTAs)

Stay current on platform trends, creator formats, and emerging video behaviors—without chasing trends blindly

Creative Direction & Collaboration

Partner closely with creative directors, producers, editors, and motion teams to guide execution

Write or oversee video briefs, scripts, outlines, and creative rationales

Ensure content feels native, authentic, and on-brand while still pushing creative boundaries

Performance & Optimization

Define success metrics for video content across awareness, engagement, and conversion

Analyze performance data to inform iteration, testing, and optimization

Make recommendations on content volume, formats, and distribution based on results

Align video storytelling to key retail ---------- nts, seasonal pushes, and shopper behaviors

SKILL REQUIREMENT

Performance Marketing Video Marketing Social Media Marketing

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Video Content Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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