Full Time
1250-1600
40
Dec 20, 2025
JOB OVERVIEW:
We are looking for an experienced Link Building & Digital PR Outreach Specialist to handle backlink acquisition for local Canada and USA service-based businesses.
This role is execution-focused and requires hands-on experience with HARO, Digital PR outreach, and competitor backlink analysis using Ahrefs.
RESPONSIBILITIES:
- Monitor and respond to HARO / journalist requests
- Write strong Digital PR pitches and outreach
- Use Ahrefs to:
-- Analyze competitor backlink profiles
-- Identify where competitors are getting links
-- Replicate or improve on those backlink opportunities
- Find backlink opportunities from:
-- Blogs
-- Media websites
-- Local publications (Canada & USA)
-- Niche-relevant websites
- Perform manual outreach to editors, bloggers, and website owners
- Track outreach, responses, and live backlinks
- Ensure all links are white-hat, relevant, and contextual
REQUIRED EXPERIENCE & SKILLS:
- Proven experience with link building for local businesses (Canada / USA)
- Strong experience using HARO
- Strong experience using Ahrefs
- Ability to analyze competitors and acquire similar or better backlinks
- Excellent written English (must sound natural and professional)
- Solid understanding of backlink quality (DR, relevance, anchor text, placement)
TIME ZONE REQUIREMENT:
- Must have daily overlap with EST working hours
NICE TO HAVE (NOT REQUIRED):
- Experience with local SEO campaigns
- Experience securing links from news sites or authority blogs
- Experience with Digital PR campaigns
WHAT WE OFFER:
- Stable, long-term position
- Clear expectations and deliverables
- Work on real Canada & USA SEO campaigns
- Growth based on performance
HOW TO APPLY:
Please include the following in your application:
Brief summary of your link building experience
Your experience with HARO
Tools you have used (Ahrefs required)
Examples of backlinks you personally acquired (if available)
Your EST availability hours