Senior SEO Specialist – Home Services (U.S. Markets)

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: TYPE OF WORK

Part Time

: SALARY

800

: HOURS PER WEEK

30

: DATE UPDATED

Dec 16, 2025

JOB OVERVIEW

We are looking for an experienced Senior SEO Specialist who understands what it takes to rank home services companies in competitive U.S. local markets.
This is a hands-on execution role — not strategy-only. You will be responsible for on-page SEO, technical SEO, content optimization, and local SEO execution, following clearly defined SOPs while also contributing to their improvement over time.
If you’ve ranked HVAC, roofing, plumbing, electrical, hardscape, pressure washing, or similar service businesses — and you know how Google Business Profiles, local pages, and service-area SEO really work — this role is for you.
________________________________________
On-Page SEO & Content Optimization
• Optimize service pages, city pages, and blogs for local and service-based keywords
• Write or optimize SEO content that converts (service pages, FAQs, blogs, location pages)
• Implement proper H1–H6 structure, internal linking, schema, and CTAs
• Optimize pages for search intent, not just keywords
Technical SEO
• Conduct full technical SEO audits and implement fixes:
o Core Web Vitals
o Indexation & crawlability
o Site structure & internal linking
o Redirects, canonicals, noindex rules
• Work within WordPress environments (including common builders)
• Collaborate with developers when needed (you must know what to ask for)
Local SEO (Critical)
• Optimize Google Business Profiles (categories, services, photos, posts, FAQs)
• Support citation consistency and NAP accuracy
• Build and optimize city/service-area pages
• Understand proximity, relevance, and prominence factors
SOP Execution & Improvement
• Follow established SEO SOPs consistently
• Help improve and document new SOPs as processes evolve
• Track tasks, deliverables, and results with strong attention to detail
Tools & Reporting
• Use SEO tools to track rankings, audits, and progress
• Experience with Search Atlas is a major plus
• Ability to explain SEO results clearly to internal stakeholders
________________________________________
Required Experience & Skills
Must-Have
• 5+ years of hands-on SEO experience
• Proven experience ranking U.S.-based home services businesses
• Strong on-page SEO and technical SEO skills
• Experience working inside WordPress
• Ability to write or heavily edit SEO content (clear, helpful, human)
• Experience working with local SEO and Google Business Profiles
• Process-driven mindset — you can follow and improve SOPs
• Strong written communication and documentation skills
Nice-to-Have (Pluses)
• Experience with Search Atlas
• Experience with BrightLocal, Ahrefs, SEMrush, Screaming Frog
• Understanding of schema for local businesses and services
• Experience working in an agency environment
• Basic understanding of CRO for service-based websites
________________________________________

SKILL REQUIREMENT

Local SEO On-Page Keyword Research

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Job Post	Reporter	Rank	Reason	Date

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Senior SEO Specialist – Home Services (U.S. Markets)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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