Digital Ads Manager (Meta-Focused) MedSpa Marketing

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Full Time

: SALARY

$1200 per month

: HOURS PER WEEK

40

: DATE UPDATED

Dec 11, 2025

JOB OVERVIEW

We are looking for a Digital Ads Manager with a deep specialization in Meta (Facebook and Instagram) to manage performance-driven campaigns for medspa and wellness clients. This role is ideal for someone who lives inside Ads Manager, understands the patient journey, and knows how to tie campaigns directly to booked consults and revenue.

You will own the full lifecycle of Meta campaigns, from strategy and setup through tracking, optimization, creative collaboration, and reporting, with a strong emphasis on data and conversion tracking, including pixels, Events, CAPI, datasets, and GHL integration.

Key Responsibilities

Strategy and Planning
Develop Meta advertising strategies tailored to medspa and aesthetic practices

Conduct competitive analysis to inform campaign planning.

Campaign Setup and Management (Meta)

Build and launch campaigns in Meta Ads Manager, including:

Campaign, ad set, and ad level configuration

Conversion events and objectives

Implement testing frameworks for creative and landing pages with clear hypotheses and success metrics.

Monitor performance on a daily and weekly basis and optimize for cost per lead, cost per consult, and downstream revenue KPIs.

Tracking, Pixels, CAPI and Integrations

Set up and maintain Meta Pixel, Events, and Conversions API (CAPI), including Event Manager configuration and datasets.

Implement advanced tracking and attribution setups across websites, funnels, and GHL forms and landing pages.

Ensure accurate event and lead tracking fro ---------- ta into GoHighLevel (GHL), including pipelines, tags, and automations.

Troubleshoot tracking issues, attribution discrepancies, and event configuration errors.

Creative Strategy and Collaboration

Develop performance-focused creative briefs hooks, angles, and messaging tailored to medspa offers.

Drive the creative process and collaborate with internal designers and copywriters or create basic ad assets static images, stories, and reels concepts as needed.

Discern whether creative is on-brand for each specific client and guide revisions when it is not.

Use data to guide creative iteration and identify winning angles for specific treatments such as injectables, facials, body treatments, and weight loss programs.

Optimization, Reporting and Communication

Continuously optimize campaigns based on data including cost per lead, cost per booking, show rate, and return on ad spend where applicable.

Build clear, concise reports that connect ad performance to business outcomes for medspa owners.

Communicate strategy, changes, and results in a way that non-marketing clients can understand and trust.

Document processes, tests, and learnings for internal SOPs and continuous improvement.

Requirements

3+ years of hands-on Meta Ads Manager experience running lead generation campaigns, not just boosting posts.

Required: Proven experience managing ads for medspas, aesthetics, or similar cash-pay medical practices such as injectables, laser, IV, and wellness.

Demonstrated expertise in:

Meta Pixel setup and event configuration

Aggregated Events Measurement and conversion events

CAPI Conversions API implementation and troubleshooting

Datasets and Events Manager best practices

Experience integrating Meta with GoHighLevel GHL, including:

Form and funnel tracking

Pipeline and automation triggers

Lead source and campaign attribution

Ability to clearly explain your process for:

Campaign and ad account structure

Tracking and event setup

Optimization for bidding, budgets, audiences, and creative

Creative strategy and testing

Proven track record of measurable results such as lower cost per lead, increased booked consults, improved show rates, or revenue growth for medspa clients.

Strong analytical skills and comfort pulling insights from Ads Manager and other reporting tools.

Excellent written and verbal communication skills and confidence on Zoom and client calls.

What We Are Looking For in a Candidate

You are obsessed with data, testing, and iteration, not just turning on ads.

You understand the patient journey from first click to booked appointment and long-term value.

You can confidently walk through your setup and optimization process step by step.

You are proactive, organized, and comfortable working remotely as a full-time contractor.

How to Apply

Please submit:

Your resume

A brief overview of your experience with medspa and aesthetic clients.

Two to three campaign examples or case studies that highlight:

Objective and offer

Your strategy and setup

Key metrics such as cost per lead, number of leads, bookings, and return on ad spend

A short explanation, written or via Loom link, of your Meta tracking and CAPI setup process, especially when integrating with GHL.

SKILL REQUIREMENT

Facebook Ads GoHighLevel Meta Business Suite

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0008
Controller Execution Time ( Jobseekers / Job )	0.0184
Total Execution Time	0.0198

GET DATA

No GET data exists

MEMORY USAGE

1,514,080 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Digital-Ads-Manager-Meta-Focused-MedSpa-Marketing-1532713

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 15 (0.0129 seconds) (Hide)

0.0004	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0005	SELECT * FROM `employer_jobs` WHERE `job_id` = 1532713 LIMIT 1
0.0009	SELECT * FROM `employers` WHERE `employer_id` = 611375 LIMIT 1
0.0008	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1532713 AND `misc`.`id` IS NULL
0.0003	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1532713 AND `misc`.`id` IS NULL
0.0005	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-04-16',ej.date_added) duration_days, DATEDIFF('2026-04-16',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-04-16',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1532713'
0.0009	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1532713
0.0003	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1532713 AND `misc`.`id` IS NULL
0.0008	UPDATE employer_jobs SET hit_counts = '*Dec-11-2025=77Dec-12-2025=49Dec-13-2025=10Dec-14-2025=6Dec-15-2025=5Dec-17-2025=6Dec-18-2025=5Dec-19-2025=1Dec-20-2025=2Dec-21-2025=2Dec-22-2025=2Dec-23-2025=2Dec-26-2025=1Dec-28-2025=3Dec-31-2025=1Jan-01-2026=1Jan-02-2026=4Jan-03-2026=1Jan-05-2026=3Jan-06-2026=1Jan-13-2026=1Jan-16-2026=2Jan-20-2026=2Jan-21-2026=2Jan-22-2026=1Jan-28-2026=3Jan-29-2026=1Jan-31-2026=1Feb-01-2026=1Feb-04-2026=2Feb-07-2026=2Feb-09-2026=1Feb-13-2026=1Feb-18-2026=1Feb-22-2026=1Mar-01-2026=1Mar-08-2026=1Mar-10-2026=4Mar-11-2026=1Mar-13-2026=1Mar-17-2026=1Mar-20-2026=2Mar-26-2026=2Mar-28-2026=1Apr-01-2026=1Apr-06-2026=1Apr-07-2026=2*Apr-16-2026=1' WHERE job_id= '1532713'
0.0007	`UPDATE employer_jobs SET monthly_hits = '*Dec-2025=172Jan-2026=23Feb-2026=9Mar-2026=14**Apr-2026=5' WHERE job_id= '1532713'`
0.0009	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1532713' AND status LIKE 'sent%' ORDER BY id DESC`
0.0004	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1532713
0.0051	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '611375' AND `date_added` >= '2022-06-08'
0.0004	`select * from teasers`
0.0002	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1776359976
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Digital-Ads-Manager-Meta-Focused-MedSpa-Marketing-1532713
csrf-token	acbbe4a7dc190c065f2453931311a1ee

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.stage.app.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.216.136
HTTP_DNT

Digital Ads Manager (Meta-Focused) MedSpa Marketing

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?