Creative Strategist

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: TYPE OF WORK

Full Time

: SALARY

750

: HOURS PER WEEK

TBD

: DATE UPDATED

Dec 11, 2025

JOB OVERVIEW

Role overview
understanding of TikTok Ads Manager and funnel-focused creative strategy ensures every 10–15 second ad is structured for performance, not just views.
specialize in building TikTok video (VSL-video, UGC-style) ads designed to move users through the sales funnel from Awareness to Action while keeping hooks strong that makes people stop scrolling, CTAs clear, and pacing optimized for retention.
stay ahead of TikTok trends and integrate them into brand compliant content that maximizes CTR, CVR, and GMV.

Responsibilities

Goal - To set the direction for success
- Define clear business & campaign objectives
- Identify KPIs (engagement, leads, sales)
- Every post tied to business goals

Research - The audience & market
- Audit current content performance
- Analyze competitors & trends
- Gather audience insights, customer pains, desires, and decision triggers
- Spot untapped opportunities
- competitive angles and what’s already saturated in the market

Deliverable
- Develop scroll-stopping hooks within the first 1-3 seconds.
- Ensure clear value proposition delivery and strong ad-to-landing-page congruence.
- Implement explicit and compelling calls-to-action.
- Design and guide the production of high-performing short-form video assets (VSLs, UGC) ensuring they adhere to optimal pacing and visual retention principles for the platform.

Optimize- The strategy & content plan
- Build content pillars
- Conduct A/B testing to refine messaging, hooks, visuals, and formats.
- Map out campaign flow
- Implement a rigorous, structured A/B testing matrix for creative elements (hooks, messaging, visuals, ad format) to continuously refine performance.
- Proactively identify and integrate emerging TikTok trends and platform-specific features into compliant content strategies to maximize performance metrics (CTR, CVR).
- Analyze post-campaign performance data within TikTok Ads Manager to glean actionable insights, refine content pillars, and inform future creative scaling strategies.

SKILL REQUIREMENT

Tiktok Ads

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Creative Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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