Meta Ads Manager + Short-Form Video Editor

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: TYPE OF WORK

Gig

: SALARY

750

: HOURS PER WEEK

10

: DATE UPDATED

Nov 26, 2025

JOB OVERVIEW

Tea Bar is a 10-year-old profitable brand with a strong aesthetic, a tight internal team, and fast decision-making. We value clarity, speed, and good communication.

If you love Meta ads, data, aesthetics, and getting results, we’d love to meet you.

You will fully manage our Meta lead generation system for 6 weeks:

Your Responsibilities:
-Meta Ads Setup + Management
-Build Lead Form Ads, Traffic Ads, and Retargeting Ads
-Create and test lookalike, interest-based, and retargeting audiences
-Set up & troubleshoot Meta Pixel + Conversions API
-Ensure Meta to Klaviyo lead sync works correctly

Optimize weekly:
- Turn off poor performers
- Scale winning ad sets
- Track CPL + improve creative

Video Editing:
-Edit 6–8 short vertical videos (6–12 seconds)
-Add captions, light text overlays, hooks, and simple branding
-Optional: Edit founder videos recorded on iPhone

Tracking + Reporting:
-Maintain simple Google Sheets pipeline
-Provide weekly reports (CPL, lead count, best creatives, recommendations)

Must have:
-Proven experience running Meta Lead Generation campaigns
-Able to create lookalike audiences
-Proficient with Meta Pixel + CAPI
-Able to troubleshoot tracking + test lead flow end-to-end
-Video editing skills for short-form ads (Reels/TikToks/UGC style)
-Fluent English
-Can work 10-15 hours per week and respond within 1–2 business days

Nice to have:
-Familiar with Klaviyo
-Experience with franchise or high-intent lead gen
-Creative eye for premium café/wellness brands

Budget:
-Total project: $800–$1,500
-Timeline: ~6 weeks
-Ad Spend (separate from your fee): ~$2,500

What Success Looks Like:
-CPL target: $10–$12.50
-100–200 leads total
-2–4 strong franchise prospects by Dec 31, 2025
-Working lead flow: Meta to Klaviyo to Email automation

Please send:
-Links to 2–4 Meta lead gen campaigns you've managed
-Your average CPL from past campaigns
-3–5 short-form ad videos you edited
-Your hourly rate OR fixed project quote
-Your availability (hours/week + timezone)

BONUS: If you can briefly explain how you would structure the first 2 weeks of testing.

###

*Additional Responsibility if it goes well with franchise ads: DTC Sales for Tea Bar Loose-Leaf Teas & Matcha*

We also want this role to manage a small DTC sales push to sell out the remaining inventory of Tea Bar loose-leaf teas and ceremonial matcha.

Inventory to Sell
-Peppermint Hibiscus
-London Fog
-Golden Milk
-Chamomile Rose
-Ceremonial Matcha

Your Responsibilities (DTC Sales):
-Create Meta ads focused on product sales (Reels, carousel, static images)
-Build DTC conversion campaigns (add-to-cart + purchase optimization)
-Use retargeting (IG engagers, website visitors, past purchasers)
-Set up Shopify tracking + Pixel events
-Identify best-selling creative hooks for tea and matcha
-Edit 5–10 product-focused short videos

Build simple email flows in Klaviyo:
-Flash sale
-Limited inventory
-Product benefits / ritual
-Abandoned checkout
-Repeat buyers

Track weekly:
-ROAS
-Cost per purchase
-Product sell-through
-Best creatives + audiences

Goal:
-Sell through remaining inventory within 6–10 weeks with positive ROAS.

Desired Skill Add-Ons:
-Experience with Shopify
-Basic product copywriting (tea, matcha, wellness brands a plus)
-Ability to pull product content into simple ads:

“Premium ceremonial matcha, direct from Japan”

“Caffeine without the crash”

“Calming chamomile herbal blends”

What Success Looks Like:
-80–100% sell-through on remaining tea stock
-Positive ROAS
-Weekly optimization and reporting

SKILL REQUIREMENT

Meta Pixel Facebook Ads Shopify

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Meta Ads Manager + Short-Form Video Editor

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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