Meta Ads Specialist – Full Time, Remote

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TYPE OF WORK

Full Time

SALARY

$1,500

HOURS PER WEEK

40

DATE UPDATED

Dec 4, 2025

JOB OVERVIEW

We’re looking for a high-performance Meta Ads Specialist who can take full ownership of client campaigns, strategy, build optimization and scaling.
This is not a junior “button pusher” role.
This is for someone who knows how to think, diagnose, and improve performance across multiple accounts while driving profitable growth.
If you’re confident in your ability to deliver results and want to be the person in charge of the paid media function, this role is for you.

What You’ll Do
Build, launch, and manage Meta campaigns across multiple client accounts
Develop paid media strategies based on client goals
Run audience, creative, and funnel testing
Optimise campaigns daily/weekly for ROAS, CPL, CAC & lead quality
Manage tracking, pixel setup, naming conventions & UTM structures
Analyse performance data and proactively surface insights
Identify issues early (creative fatigue, funnel drop-offs, tracking gaps)
Collaborate with the content, web, and account management team
Prepare simple monthly reports + Loom breakdowns clients can understand

EST Hours: 8am - 4pm

What Success Looks Like (First 90 Days)
You:
Own 10-20 client ad accounts confidently
Improve ROAS, CPL, or lead quality across the majority of accounts
Develop testing frameworks and optimisation rhythms
Bring stability and structure to the paid ads department
Build predictable performance across accounts
Communicate proactively with account managers

You’ll be the go-to paid media expert inside the agency.

Requirements (Must-Have)
3+ years running Meta ads (agency experience preferred)
Multi-location or local service business experience
Proven ability to achieve ROAS, scale campaigns, and reduce CPL
Strong understanding of:
Tracking (Pixel & Conversion API)
Funnels & attribution
CBO/ABO, DCT, retargeting, creative testing
Confident analysing data and turning it into clear actions
Strong communication skills, written and verbal
Able to manage multiple accounts and deadlines
Ownership mindset, you take responsibility for results

Nice-to-Haves
Experience with TikTok or Pinterest ads
Landing page / CRO understanding
Experience with Hyros / other tracking tools
Experience using AI tools for creative ideas & testing

What We Offer
Full-time, remote role
EST Hours: 8am - 4pm
Stable long-term position with room to grow into a lead role
Supportive team and clean systems
Clear expectations and autonomy
Opportunity to shape our paid media division

How to Apply
Send:
Your resume with information about you and your previous roles
A brief intro about your paid ads experience
Two or three real client results you’ve generated (ROAS, CPL, scale achieved)
The tools you use day-to-day

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